Series: Maximize the Resident Experience
Engaging Residents for More Revenue
Understanding and accurately calculating your property’s reputation through its Online Reputation Assessment (ORA) score is the first step toward improving your reputation, driving property performance and creating greater overall asset value.
In this next installment of our Maximize Resident Experience webcast series, RealPage® experts Jay Parsons and John Hinckley will take you through a number of ways you can use the Community Rewards™ resident engagement platform to elevate the resident experience—from simple, effective tools for content creation to easy-to-use review templates—to not only engage residents and drive overall satisfaction but also improve staff efficiency and increase NOI.
Don’t miss this informative follow-up webcast, where you’ll learn how to turn an easily accessible toolset into an improved reputation and better property performance.
Jay Parsons is RealPage’s Deputy Chief Economist and Vice President of Asset Optimization. Jay has been in the multifamily housing industry for more than a decade, and works across market research and forecasting, revenue management, business intelligence, as well as multi-dimensional optimization across pricing, marketing, leasing and risk management. He has provided commentary on CNBC and in the Wall Street Journal. His writings and research have been published by the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker, GlobeSt and Multifamily Executive. Jay is also a frequent speaker at events and conference, including the National Multifamily Housing Council, NAIOP, NAA and ULI.
John HinckleySVP, Living Suite, RealPage, Inc.
John Hinckley, CEO at Modern Message (a RealPage company), is a born entrepreneur who has focused the past 15 years creating technology-based solutions for multifamily real estate. He was the Founder of IRIO, the first text messaging solution for multifamily and student housing. He spent the past 8 years leading Modern Message which is best known for creating the #1 resident engagement and loyalty app for apartment communities in the United States called Community Rewards. With a track record in building successful startups, he is committed to the advancement of new ideas and disruption within the world of apartment technology. Mr. Hinckley is a 2004 Business major graduate from Baylor University and currently lives in West Plano with wife Kate, and 3 children.
Audrey SpringerSenior Director, Client Service, RealPage, Inc.
Audrey Springer leads the Modern Message®/Community Rewards™ client service team and oversees the overall customer experience. She is responsible for developing strategies to strengthen and build relationships with clients while communicating their feedback to the internal account management team. Audrey began her career in student housing 12 years ago as a leasing agent while attending Texas A&M University. She currently lives in Houston, Texas, with her husband Zach, two-year-old daughter Lila, and twin babies Charlie and Stella.