COVID-19: Impact on Apartment Marketing
Now Available On Demand
The apartment industry has experienced generally very strong demand over the last decade. The impact of COVID-19 dramatically upset this trend. How should apartment operators approach marketing, when new lease demand has slowed to a trickle, the economy is shedding jobs and social distancing is the new norm?
Join LeaseLabs’ SVP Brock MacLean, RealPage’s VP and Deputy Chief Economist Jay Parsons, along with a panel of leading apartment marketers as they discuss:
- The latest trends in apartment leasing traffic as well as resident retention
- The most cost-effective marketing strategies for limited new lease demand
- Steps marketers can take to retain residents
- How to quickly enhance virtual capabilities for apartment searchers
- The state of apartment search and how to adjust your digital strategy
Jay Parsons serves as Senior Vice President, Chief Economist for RealPage, leading the Economist and Industry Principal teams to provide deep insights on market trends and consumer behaviors. He is a frequent author and industry speaker on topics affecting multifamily apartments and single-family rentals, including rental housing investment and asset management strategy, rental housing policy issues, risk mitigation and property management.
Jay has been cited in The Wall Street Journal, Bloomberg, The Financial Times, The Economist, and The New York Times, and he has appeared on CNBC and BloombergTV. His commentaries have been published by Barron's, the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker and GlobeSt.
Brock MacLeanSenior Vice President, Business Development, LeaseLabs, a RealPage Company
Brock MacLean has over 24 years of experience in the multifamily housing industry, and a proven track record of developing successful marketing solutions, along with a profound understanding of consumer behavior across the multifamily industry. He focuses on developing strategic connections across RealPage’s robust suite of consumer-facing products, including leasing, marketing, and residents.