COVID-19: Impact on Apartment Marketing
The apartment industry has experienced generally very strong demand over the last decade. The impact of COVID-19 dramatically upset this trend. How should apartment operators approach marketing, when new lease demand has slowed to a trickle, the economy is shedding jobs and social distancing is the new norm?
Join LeaseLabs’ SVP Brock MacLean, RealPage’s VP and Deputy Chief Economist Jay Parsons, along with a panel of leading apartment marketers as they discuss:
- The latest trends in apartment leasing traffic as well as resident retention
- The most cost-effective marketing strategies for limited new lease demand
- Steps marketers can take to retain residents
- How to quickly enhance virtual capabilities for apartment searchers
- The state of apartment search and how to adjust your digital strategy
Jay Parsons is RealPage’s Deputy Chief Economist and Vice President of Asset Optimization. Jay has been in the multifamily housing industry for more than a decade, and works across market research and forecasting, revenue management, business intelligence, as well as multi-dimensional optimization across pricing, marketing, leasing and risk management. He has provided commentary on CNBC and in the Wall Street Journal. His writings and research have been published by the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker, GlobeSt and Multifamily Executive. Jay is also a frequent speaker at events and conference, including the National Multifamily Housing Council, NAIOP, NAA and ULI.
Brock MacLeanSenior Vice President, Business Development, LeaseLabs, a RealPage Company
Brock MacLean has over 24 years of experience in the multifamily housing industry, and a proven track record of developing successful marketing solutions, along with a profound understanding of consumer behavior across the multifamily industry. He focuses on developing strategic connections across RealPage’s robust suite of consumer-facing products, including leasing, marketing, and residents.