BEYOND RENT: Improve Asset Utilization
Revenue management at its core revolves around asset utilization--achieving optimal occupancy and the right rent price. If occupancy is too low and rent is too little, everyone loses. So, how do you ensure you’re winning as much as possible? One critical factor is exposure—how much risk is foreseeable in the future—and the ability to accurately predict when you’re going to be full.
Join Amy Dreyfuss, Senior Vice President, RealPage Revenue Management, and Rich Hughes, RealPage’s Head of Data Science as they go beyond rent to discuss how revenue management can improve asset utilization by:
- Reducing AVD (average vacant days) and exposure
- Leveraging move-in holds and expirations for greater lease optionality
- Analyzing the market and your positioning to impact pricing strength
- Understanding the difference unit performance (granularity) vs. community averages makes
Amy Dreyfuss is Senior Vice President of RealPage Revenue Management overseeing both LRO and YieldStar. Amy has over 20 years of experience in multifamily operations and revenue management. Prior to joining YieldStar in 2009, she oversaw operations and revenue management for a Dallas-based firm. Amy began her career with RealPage as a YieldStar Consultant responsible for the implementation of a diverse portfolio of clients ranging from private owner/operators to fee managers to REITs and institutional owners before becoming a part of the leadership team in 2010. In addition to growing the YieldStar client base in the U.S., Amy is responsible for expansion into Canada and the United Kingdom.
Rich HughesHead of Data Science, RealPage, Inc.
Rich Hughes first entered the data revolution with apartment owner/operators AMLI and Archstone for over a decade, and is now head data scientist with RealPage. Hughes believes that today’s winners in complex, asset-intensive, service-based industries—from Amazon to apartments—have discovered the operational trifecta: over-delivering on promises while keeping the operation streamlined and affordable. He spends his days creating centralized command and control capacity for apartment operators, mainly regional managers, to streamline their operations through better and faster decision-making. He does this by analyzing data to predict outcomes, giving apartment operators prescriptive recommendations that are mathematically solvent and intelligence that is continually learning.