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Conventional Multifamily

Accelerating the Virtual Leasing Office

Pandemic shifts in workforce and workplace availability have sharpened the advantage for operators investing in virtual leasing tools. Labor shortages, prospect preferences for a contact-free interaction and the move to paperless applications have accelerated demand for a “curb to couch” experience.

Prospects are looking for an experience where they are in charge of the process. And a piecemeal approach won’t deliver the ease, convenience, and security of the contactless online experience that consumers want and are beginning to demand.

At the same time, operators with human resource concerns need a cohesive approach for managing execution and fine-tuning operations while property teams stay focused on closing deals and optimizing both customer journey and resident experience.

Join a discussion with RealPage market experts Jay Parsons, Andrew Bowen, and Tracy Saffos about the benefits to owners and operators that are accelerating the virtualization of the leasing office by streamlining and digitizing the leasing experience and increasing revenue, including:

  • How on-site labor shortages are accelerating virtualization of the leasing office
  • How owners/operators have changed the leasing experience through ongoing labor shortages
  • How to build an end-to-end seamless virtual experience that improves payroll modeling

Executing your virtual leasing office now means that even as labor shortages resolve, properties can continue to focus on the experience that the next generation of renters is demanding, which leads to increased NOI and asset value. Don’t let old-school thinking keep you from being ready for the future!

Jay Parsons

Deputy Chief Economist / VP Asset Optimization & Renter Engagement, RealPage, Inc.

Jay Parsons serves as RealPage’s Deputy Chief Economist and Vice President of Asset Optimization and Renter Engagement. He is a frequent author and speaker on topics including rental housing investment and asset management strategy, rental housing policy issues, risk management and property management – covering apartments and single-family rentals. Jay has been cited in The Wall Street Journal, Bloomberg and CNBC, among other outlets. His commentaries have been published by the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker and GlobeSt.

Andrew Bowen

Industry Principal, Asset Optimization, RealPage, Inc.

Andrew joined the YieldStar team in 2010 as the Director of Business Development. Since that time he has served as a Consultant, Trainer, Professional Services Manager and Industry Principal across all of Asset Optimization. Prior to joining RealPage Andrew spent 15 years in multifamily operations.

He and his wife of 20 years share a passion for fitness and watching Marvel® movies with their two sons. When not on the road sharing the benefits of Business Intelligence you will likely find him in a martial arts dojo of some type. His favorite casino game is craps.

Tracy Saffos

Industry Principal, Asset Optimization, RealPage, Inc.

As an Industry Principal in the Asset Optimization group at RealPage, Tracy supports all Asset Optimization as well as Consumer Solutions.  She joined RealPage in January 2014 after a 30-year career in multifamily real estate. 

Tracy was Vice President of Operations for a 50,000 unit Multifamily REIT based in Denver where she was responsible for a portfolio of 10,000 units in California an Arizona. Responsible for 34 communities and revenues of over $142 million annually, she was awarded with the “Distinguished Service Award” and “Career Achievement Award” by this REIT.

Tracy also served as Vice President of Multifamily Operations for a 40,000 unit Diversified REIT. She managed a portfolio of over 9,500 units in Florida, Georgia, Virginia and Alabama for which she was awarded the “Vice President of the Year” for exceptional financial and operational achievements.

Accelerating the Virtual Leasing Office

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Accelerating the Virtual Leasing Office

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