RealPage Webcasts

Level the Playing Field: 5 Tech Hacks From Top Midmarket Multifamily Operators

Now Available On Demand

If you're a MidMarket multifamily owner, operator or investor, our September 7 webcast, Level the Playing Field:  5 Tech Hacks From Top Midmarket Multifamily Operators, will enable you to tap into the strategic mindset of top Midmarket multifamily owners and operators. Get a glimpse of their playbooks for successfully competing against larger multifamily portfolios and avoiding pitfalls during growth. Join Jay Parsons, Chief Economist for RealPage®, and a panel of top-performing MidMarket multifamily operators to learn how to harness portfolio performance data and competitive benchmarking to make informed business decisions that maximize yield and asset value.

During this webcast, you will also learn how to:

  • Develop unique, budget-optimized brand recognition strategies for your portfolio
  • Use technology to deliver high-touch customer service to residents
  • Leverage automation to increase tours and follow-ups
  • Harness portfolio performance data and competitive benchmarking to make informed business decisions
  • Maximize asset value with advanced technology that can help you enable an ideal prospect-to-resident experience, balance supply and demand factors, develop accurate AI forecasting and optimize amenity pricing
  • Leverage real-time visibility into portfolio performance so you can definitively answer the questions that surround external market performance as you make strategic decisions

Jessica Cuesta, CAPS

Vice President of Property Management, Westrum Development Company

Jessica Cuesta is Vice President of Property Management for Westrum Development Company, a residential real estate developer located out of Fort Washington, PA. Jessica is a Pennsylvania State University alumnus with over 15 years in property management experience, with the last five years in executive leadership. Jessica’s focus is delivering strong financial results, cost savings strategies, process streamlining and creating brand recognition.

Sarah Jane Milliren

Vice President of Investment Management & Strategy, Aldon

Sarah Jane serves as Aldon’s Vice President of Investment Management & Strategy, overseeing the company’s asset management, financial planning, and market analysis. In her role, Sarah Jane is responsible for developing strategic business plans for newly acquired communities, ensuring each asset meets proforma objectives. She is also responsible for reviewing operational and capital budgets and enhancing real estate performance to meet investor goals.

Sarah Jane has nearly 20 years of multi-family industry experience. Beginning her career as a leasing consultant, she progressively rose through the ranks to the role of regional manager while gaining valuable operational experience in some of the hottest real estate markets in the country, including southern California, Washington DC, Nashville, and Atlanta. Sarah Jane previously worked for two of NMHC’s top 30 largest apartment owners, and most recently advised some of the industry’s leading owner/operators on effective ways to increase revenue, mitigate risk, and improve operational efficiency.

Sarah Jane earned a bachelor’s degree in Business Administration from California State University, Fullerton.


Jay Parsons

VP, Head of Economics & Industry Principals, RealPage, Inc.

Jay Parsons serves as VP, Head of Economics & Industry Principals for RealPage. He is a frequent author and speaker on topics including rental housing investment and asset management strategy, rental housing policy issues, risk management and property management – covering apartments and single-family rentals. Jay has been cited in the Wall Street Journal, Bloomberg and CNBC, among other outlets. His commentaries have been published by the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker and GlobeSt.

Level the Playing Field: 5 Tech Hacks From Top Midmarket Multifamily Operators

Watch Now On Demand

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Level the Playing Field: 5 Tech Hacks From Top Midmarket Multifamily Operators

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