22 Voices for 2022: How Centralization Can Improve Employee and Resident Satisfaction…and the Bottom Line
Now Available On Demand
Staffing shortages are the number one challenge in 2022 for apartment property managers, according to a survey from the National Apartment Association. That trend, emerging well before the pandemic, is accelerating the need for centralization. So how can centralization help solve staffing challenges? And how do you centralize leasing and operations without sacrificing on performance?
Join Jay Parsons (RealPage® VP and Head of Economics) for a live, interactive webcast with industry experts Kirsten Traylor (Prometheus) and Tracy Saffos (RealPage, and formerly UDR) as they discuss how smart centralization can help boost satisfaction for your employees and residents, while improving your bottom line.
This executive panel will address these and other key topics, such as:
- Onsite staffing models have evolved little in decades. How do you get started without disrupting day-to-day operations?
- How can you improve not only efficiency but execution through optimized, centralized leasing?
- Are virtual tours and online chat services enough?
- How do you ensure centralization benefits residents and doesn’t make it more difficult for them to connect with you?
Kirsten Traylor is the Director of Operation Services and Auditing at Prometheus. She has almost 20 years of property management experience. Kirsten specializes in streamlining processes and finding areas of opportunity to enhance the experience for Prometheans and Neighbors. She has a Bachelor of Science in Accounting with a focus on Forensic Auditing and Accounting. In her free time, she enjoys spending time with her friends and family, wine tasting and traveling to try new experiences.
Jay ParsonsVP, Head of Economics & Industry Principals, RealPage, Inc.
Jay Parsons serves as VP, Head of Economics & Industry Principals for RealPage. He is a frequent author and speaker on topics including rental housing investment and asset management strategy, rental housing policy issues, risk management and property management – covering apartments and single-family rentals. Jay has been cited in the Wall Street Journal, Bloomberg and CNBC, among other outlets. His commentaries have been published by the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker and GlobeSt.
Tracy SaffosIndustry Principal, Asset Optimization, RealPage, Inc.
As an Industry Principal in the Asset Optimization group at RealPage, Tracy supports all Asset Optimization as well as Consumer Solutions. She joined RealPage in January 2014 after a 30-year career in multifamily real estate.
Tracy was Vice President of Operations for a 50,000 unit Multifamily REIT based in Denver where she was responsible for a portfolio of 10,000 units in California an Arizona. Responsible for 34 communities and revenues of over $142 million annually, she was awarded with the “Distinguished Service Award” and “Career Achievement Award” by this REIT.
Tracy also served as Vice President of Multifamily Operations for a 40,000 unit Diversified REIT. She managed a portfolio of over 9,500 units in Florida, Georgia, Virginia and Alabama for which she was awarded the “Vice President of the Year” for exceptional financial and operational achievements.