Technology Stack Advances Prospect Marketing and Planning
See what the RealPage® Tech Stack can do for you
Kelly Tang, president of IEC Property Services Corporation, discusses how the RealPage Technology Stack enables precision prospect marketing and marketing planning.
IEC uses the technology to obtain previously unavailable knowledge about prospects, with a clear understanding of which lead source prospects are coming from. What city they are searching from. What kinds of mobile devices they are using. Whether those prospects are the target demographic IEC was expecting.
IEC also is using the RealPage Technology Stack to assist in creating marketing plans for every specific asset during the entire hold of the asset.