Marketing as a Revenue Engine: From Expense to Revenue Driver

Ariel’s innovative approach is currently driving the growth of more than 50 communities with 16,000 units across 10 states. She specializes in finding new, effective strategies that support the Carter-Haston team internally resulting in a more positive work environment that fosters increased productivity and higher morale.

With an eye on the latest market trends and out-of-the-box thinking, Ariel has been able to boost each organization she has served in both financial gain and greater visibility online. She has been instrumental in implementing web and social media efforts that deliver a significantly elevated ROI.

Ariel’s creativity, adaptability and desire to find new, more effective methods make her a highly sought-after advisor and subject matter expert in the ever-changing field of marketing. She credits her extensive background in real estate, property management and multifamily residential organizations as having been integral to her ongoing success.

Krista Hurley is the Industry Principal for Agentic AI Workforce Solutions at RealPage, where she leads sales, business development, launches, and beta initiatives for innovative multifamily technologies

With more than 14 years in the multifamily industry, Krista began her career as a leasing consultant in a call center before moving into implementations, account management, and industry leadership. Her experience has given her a deep understanding of product integrations, client needs, and the connectedness of the multifamily technology ecosystem.

Krista is the host of Multifamily Talks a Realpage Podcast and winner of GlobeSt. Women of Influence for Proptech. She is also a member of the Upper State Apartment Association in Greenville, South Carolina, and participates in RealPage employee resource groups, including EMPOW-HER and BE WELL.

Ashley Mysliwiec is a multifamily marketing professional specializing in marketing systems, lease-ups, and revenue-driven strategy. In her role as a Marketing Systems Support Specialist with Coast Property Management, she partners with on-site teams and leadership to strengthen marketing performance, streamline systems, and connect marketing efforts directly to occupancy and revenue outcomes.

Ashley is passionate about helping teams move beyond reactive marketing toward intentional, data-informed strategies that support both property performance and team success. She brings a practical, field-informed perspective shaped by nearly a decade in property management and real estate marketing.