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Loyalty Rewards

LOFT™ Loyalty transforms routine interactions into retention opportunities.

Every rent payment becomes a reward moment. Every resident touchpoint builds stronger loyalty.
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Automatic rewards that actually work

Your residents already pay rent online. Now they can earn points for it automatically. No extra steps, no budget impact (points are Realpage®-funded), no administrative burden. Just happy residents who feel appreciated for choosing your property month after month.

Automatic rewards that actually work

Send & track digital concessions

Send targeted digital rewards that residents actually use, track exactly what works and automatically recover unused funds. Authorized staff can send move-in gifts, thank-you incentives or renewal offers in seconds.

Send & track digital concessions

Self-serve redemption made simple

No more "What can you do for me?" conversations at the leasing office. All rewards are delivered digitally, so residents can browse, choose and redeem rewards instantly from 100+ top brands.

Self-serve redemption made simple

Choose your retention strategy

LOFT Loyalty

Drive retention with rewards — at no cost to you.

Perfect for communities wanting immediate retention impact without budget commitment.

Key features:

  • Realpage-funded points for every online rent payment
  • Monthly home service credits provided by Amenify
  • Travel credits through TLC Worldwide
  • Access to digital rewards marketplace (100+ brands)
  • Digital concession management
Your investment: $0
Your results: higher retention, more on-time rent payments, happier residents
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LOFT Loyalty+

Loyalty+ unlocks deeper resident engagement with customizable, client-funded incentives for high-value actions like referrals, renewals and reviews.

Perfect for communities ready to maximize retention with customizable rewards.

Everything in LOFT Loyalty, plus:

  • Custom rewards for referrals, reviews, renewals, surveys & more
  • Flexible point allocation you control and fund
  • Additional reporting & user management tools
Your investment: $0
Your results: higher retention, more on-time rent payments, happier residents
Learn more about Loyalty+
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Compare resident loyalty program options

Product
Loyalty
(free version)*
Loyalty+
(paid version)*
Points for Rent Paid by Realpage
Points for Rent Paid by Realpage
Monthly Credits in Addition to Points
Monthly Credits in Addition to Points
Tiered Loyalty Program
Tiered Loyalty Program
Concession Management
Concession Management
Client-Funded Actions, Including:
Client-Funded Actions, Including:
Reputation
Reputation
Renewals
Renewals
Referrals
Referrals
Polling & Surveys
Polling & Surveys
Resident Photos of Events or Community Life
Resident Photos of Events or Community Life
Marketing Promotions
Marketing Promotions
Fully Customizable Rewards Program
Fully Customizable Rewards Program

*Must have LOFT Living, Moving & Payments to access LOFT Loyalty/Loyalty+

Community Rewards

Resident engagement for third-party property managers.

Not using LOFT? You can still offer a modern renter loyalty experience. Designed for third-party property management companies, Community Rewards is our standalone engagement solution that motivates residents to renew, refer and review with flexible, points-based incentives.

Community Rewards
Community Rewards
Community Rewards

Stop hoping for loyalty. Start rewarding it.

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Questions? We’ve got answers.

Points for online rent payments are funded by Realpage in the LOFT Loyalty & Loyalty+ plans. Loyalty+ features require a monthly SaaS fee and client-funded point allocation.