Your Creative Is Costing You Qualified Leads
Exclusive research reveals how AI search is changing digital advertising and what drives better campaign performance.
AI is changing how renters search, compare apartment communities, and decide where to live. This exclusive Realpage Demand Marketing research shares findings from a six-month Google Performance Max (PMax) study, revealing how creative strategy influences campaign performance, Google's AI optimization, and advertising efficiency.
Download the guide to discover the creative digital strategies that consistently generate higher click-through rates, attract more high intent renters, and improve campaign performance.
Key Research Findings
- Up to 75% lower cost per conversion with community-focused creative after Google's AI completed its learning period.1
- Up to 37% higher click-through rates compared to similar multifamily campaigns not participating in the study.1
What You'll Learn
- How AI search is reshaping digital advertising for multifamily.
- Which creative strategies consistently drive better campaign performance.
- Five recommendations to help improve campaign performance and attract qualified renters.
Whether you're evaluating your current advertising strategy or looking to improve digital advertising campaign performance, this guide provides gives marketing and leasing teams research-backed insights and actionable recommendations to help you build smarter campaigns and maximize your advertising investment.
For more information, visit Realpage Demand Marketing and Smart Digital Advertising.
1 Based on RealPage Demand Marketing's analysis of selected multifamily Google Performance Max campaigns conducted April–December 2025. Individual results may vary based on property, market, seasonality, budget, campaign configuration, creative quality, and available conversion data.
