RealPage Podcast

Key Insight #2: Strengthen Your Core in Ailing Coastal & Downtown Assets

Jan 28, 2021
10 min

Investors are wondering how to support assets in Coastal and Downtown after COVID-19 accelerated a shift that created an uncertain outlook.

Redefining the “core” investment strategy will require disciplined focus on demand-driven occupancy and resident engagement programs to limit long-term damage to the rent roll.

Jay Parsons

Deputy Chief Economist and Vice President of Asset Optimization
RealPage, Inc.

Jay Parsons is RealPage’s Deputy Chief Economist and Vice President of Asset Optimization. Jay has been in the multifamily housing industry for more than a decade, and works across market research and forecasting, revenue management, business intelligence, as well as multi-dimensional optimization across pricing, marketing, leasing and risk management. He has provided commentary on CNBC and in the Wall Street Journal. His writings and research have been published by the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker, GlobeSt and Multifamily Executive. Jay is also a frequent speaker at events and conference, including the National Multifamily Housing Council, NAIOP, NAA and ULI.

Andrew Bowen

Industry Principal, Asset Optimization
RealPage, Inc.

Andrew joined the YieldStar team in 2010 as the Director of Business Development. Since that time he has served as a Consultant, Trainer, Professional Services Manager and Industry Principal across all of Asset Optimization. Prior to joining RealPage Andrew spent 15 years in multifamily operations.

He and his wife of 20 years share a passion for fitness and watching Marvel® movies with their two sons. When not on the road sharing the benefits of Business Intelligence you will likely find him in a martial arts dojo of some type. His favorite casino game is craps.

David Polewchak

Industry Principal, Asset Optimization
RealPage, Inc.

David Polewchak is an Industry Principle for the Asset Optimization suite of capabilities. As an Industry Principal, David works directly with current and future partners to fully utilize RealPage, Inc. software solutions to optimize asset performance and realize asset strategies. David is an expert in the field of revenue management, specializing in both LRO and Yieldstar as well as business intelligence, lead management and portfolio benchmarking.

Prior to joining RealPage, David worked for Rainmaker LRO for four years where he was a revenue manager and a Director of Solutions Engineering. David has also worked extensively in multifamily and student housing operations.

David holds a bachelor’s degree in business psychology from the University of North Colorado and an MBA in finance and accounting from Regis University.

Tracy Saffos

Industry Principal, Asset Optimization
RealPage, Inc.

As an Industry Principal in the Asset Optimization group at RealPage, Tracy supports product marketing for Asset Optimization including Business Intelligence, Performance Analytics Benchmarking, Market Analytics, Underwriting Analytics and Renovation Manager. She joined RealPage in January 2014 as a Director in Consulting and Training followed by a role as Director in Customer Success, prior to joining Asset Optimization. Her experience includes Head of Asset Management and Operations for a small, private developer.

In addition, she was Vice President of Operations for a 50,000 unit Multifamily REIT based in Denver. Tracy managed a portfolio of 10,000 units in Los Angeles Metro, Inland Empire, Orange County and San Diego, CA as well as Phoenix, AZ. She was responsible for 34 communities and revenues of over $142 million annually. Awarded with “Distinguished Service Award” and “Career Achievement Award” by this REIT.

Tracy also served as Vice President of Multifamily Operations for a 40,000 unit Diversified REIT. She managed a portfolio of over 9,500 units in Florida, Georgia, Virginia and Alabama. Awarded the “Vice President of the Year” for exceptional financial and operational achievements.

Download the full guide, 21 Key Strategic Insights for 2021, to give your multifamily planning an edge in 2021: https://www.realpage.com/lp/21-strategic-insights/

Read the blog on this Insight here: https://www.realpage.com/blog/strengthen-your-core-assets/

Watch the video version of this podcast here: https://www.realpage.com/videos/strengthen-your-core-assets/

Key Resources:

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