Renter Engagement eBook for Student Housing
3 Rules of Engagement: Reach, Convert, Retain
More than 25% of the world’s population belongs to Gen Z. This is the generation who can’t remember a time when the internet wasn’t just a click away—and the demographic you need to attract, engage and retain to drive more NOI from your Student properties.
The rules of engaging them can be confusing, to say the least. This eBook aims to simplify the process, offering three concrete rules designed to help you attract, convert and retain more student prospects.
- What Gen Z expects—and prefers—in the way of communication
- What features your website should include to attract more prospects
- Why you need to look beyond what your competition is doing
- The critical nature of enabling online payments in preleasing
- How to make the student resident living experience an exceptional one—and help ensure lease renewals