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LeaseLabs GoDirect Marketing Case Study: Multifamily Portfolio Success

Our SEO campaign, social media engagement and modern, responsive website design helped make a bigger impact for one Texas-based firm

When our client approached LeaseLabs®, they were seeking a cross-device, multichannel marketing solution optimized for their budget. Their mission was to trim the fat of inefficient PPC and their internet listing service (ILS) costs and reinvest those saved marketing dollars into building their brand and establishing a robust presence within the competitive market for their innovative and growing full-service multifamily investment and property management organization.

For their corporate presence spanning 10 states in the U.S., LeaseLabs recommended a comprehensive digital marketing approach to provide a strong online presence with lasting SEO results. This recommendation included an easy-to-navigate corporate website and an actively managed SEO campaign to reduce costs and drive results for the more than 17,000 units they oversee.

Using the LeaseLabs® GoDirect digital marketing approach, our portfolio client was able to reduce ILS marketing spend down to a single ILS per community and further strengthen their brand presence within the market, as well as decrease their cost per lead and increase their overall number of inbound leads.

Read more about their real-world marketing results with the multifamily marketing experts at LeaseLabs® GoDirect.

For more information about our services, visit LeaseLabs® by RealPage® GoDirect Marketing.

leaselabs godirect marketing case study: multifamily portfolio success

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