Haley Residential Outperforms Submarket Peers by 1.2% with LeaseLabs GoDirect Marketing

With GoDirect, Haley Residential outperformed the market by increasing their revenue per unit at a higher rate than the average market growth rate for comparative communities.

Despite having a solid digital marketing strategy in place, Haley Residential felt there was room to get better results and optimize spend across the board. After analyzing Haley Residential’s current performance, LeaseLabs recommended a GoDirect marketing approach: A single, unified strategy that delivered digital marketing products focused on generating direct, high-quality leads through cost-effective channels. The results were impressive: With GoDirect, Haley Residential simplified and optimized their marketing efforts while significantly improving their bottom line through additional revenue per unit.

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