Haley Residential ILM Lead Manager Case Study

Improving leasing results is critical to maintaining occupancy, generating revenue and growing the business. But Haley Residential needed better insight into the gaps in call center and leasing agent performance and better tools to fill them.

Running a full pilot of Intelligent Lead Management on 6 properties gave them the visibility and data analysis to identify the missing pieces and measure the impact of changing the process. Combining the real-time data of ILM Leasing Analytics with the activity tracking of ILM Lead Manager, the management team at Haley Residential targeted, tested and evaluated a new approach for answering and responding to prospect calls that led to increased appointments, enhanced usability and improved results.