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Who Are Today's Renters?

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Apartment demand patterns are likely to shift as the progression of COVID-19 continues to change public and private environments in the U.S. With the economy slowing into a recession and health risks increasingly on the rise, there’s no doubt the impact will be seen and felt in the nation’s apartment sector.

While it’s important to look at the different demand patterns from one metro to another and the urban core versus the suburbs, there is also value in looking at the shifting demographics in the marketplace-at-large.

Join RealPage® experts Greg Willett and Adam Couch as they discuss renter household characteristics in the U.S. analyzed from roughly 8 million individual leases—and how that mix of people is evolving.

Discussion topics include:

  • The 8 key types of renter households in the U.S.
  • Housing choices and preferences of each renter group
  • Renter behavior patterns over the near term
  • Variation in the mix of renters from one location to another

Greg Willett

Chief Economist, RealPage, Inc.

Greg facilitates the alignment of the firm’s technology and analytics solutions with rental housing sector needs and opportunities. He is well versed on rental housing market fundamentals and activity nationally, by metro and in individual neighborhoods. Greg is active in industry organizations such as the National Multifamily Housing Council, the Urban Land Institute and the National Apartment Association. He provides commentary for national and local business media.

Adam Couch

Market Analyst, RealPage, Inc.

Adam Couch is a Market Analyst for RealPage, Inc. He is the co-host of RealPage’s weekly market webcasts that feature analysis and insights on macro and micro level trends shaping national and local apartment performance. Adam also has been a featured speaker at several multifamily housing industry conferences and regularly provides commentary for national and local business media. Prior to joining Realpage, Adam worked in the foreign exchange and futures industry where he focused specifically in capital markets.

He received his bachelor’s degree in finance from the University of North Texas. Adam was also a part of the Student Investment Group and travelled extensively throughout China, where he studied international policy and its impact on macroeconomics.

Who Are Today's Renters?

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Who Are Today's Renters?

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