Leasing & Marketing

Pump Up the Volume: Strategies to Maximize Lead Conversion

No longer is it just about lead capture or lead management. The most effective and efficient marketing strategies involve both. They’re seamless, data-driven, and laser-focused on lead capture and conversion for the multifamily industry—and they work with any property management system.

In this informative webcast, we’ll explore ways to optimize marketing spend and convert more qualified leads by combining Intelligent Lead Manager (ILM) with the results-driven engagement of the RealPage Contact Center. Find out how to get the visibility, accountability and profitability you need to pump up leasing volume and streamline the prospecting process.

You’ll learn:

  • The most effective way to achieve year-over-year occupancy and revenue goals
  • How to precisely measure cost-per-lead and cost-per-lease
  • The importance of regularly assessing your advertising strategy
  • How to implement a strategy to achieve optimal lead management

Dustin Schwarz

Director, Intelligent Lead Management, RealPage, Inc.

Dustin Schwarz is the Director of RealPage’s Intelligent Lead Management (ILM) group, comprised of the Leasing Analytics and Lead Management products. Dustin has an extensive background in leadership, marketing and operations. He has led for ILM Operations since its inception as SlopeJet and is now responsible for all aspects of ILM. Prior to SlopeJet, Dustin served as an Operations Manager and 6 Sigma Black Belt at Caterpillar. He holds a B.S. in Business from Iowa State University.

Jeremy Batson

Vice President, Industry Principal, RealPage Inc.

Jeremy has spent the past dozen years in the RealPage multifamily space concentrating on Contact Center and complimentary solutions which provide ultimate ROI and efficiency for RealPage clients. He provides extensive consulting through his previous experience, managing account management, implementations and product for the Contact Center and other leasing products within RealPage. Prior to the multifamily industry, he developed, represented and managed successful launch and lead generation strategies for major technology companies. He holds a BS in Marketing from Clemson University.

Webcast On-Demand

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Pump Up the Volume: Strategies to Maximize Lead Conversion

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