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Conventional Multifamily

Benchmarking and Business Intelligence: Stay Ahead of Your Asset Strategy

In near real time, you probably have access to your personal finances – as well as context on investment performance versus different benchmarks. Do you have the same depth of transparency into your apartment portfolio? Timely portfolio insight and true benchmarking are critical to identifying risks and opportunities, setting and monitoring asset strategy, and evaluating performance versus peers.

Join Industry Experts Andrew Bowen and Tracy Saffos as they outline how hundreds of leading asset managers and property managers are leveraging Business Intelligence and Benchmarking tools to actively manage their portfolio and drive performance.

We’ll discuss:

  • The importance of putting context around performance — and how industry leaders are using benchmarking to do it
  • How to leverage benchmarking to evaluate asset strategy and asset performance
  • How to ensure that you’re managing the data to stay ahead of strategy
  • Getting the right information in front of the right people at the right time
  • Utilizing Business Intelligence to measure to “The How” to ensure data evaluation is directive

Andrew Bowen

Industry Principal, Asset Optimization, RealPage, Inc.

Andrew joined the YieldStar team in 2010 as the Director of Business Development. Since that time he has served as a Consultant, Trainer, Professional Services Manager and Industry Principal across all of Asset Optimization. Prior to joining RealPage Andrew spent 15 years in multifamily operations.

He and his wife of 20 years share a passion for fitness and watching Marvel® movies with their two sons. When not on the road sharing the benefits of Business Intelligence you will likely find him in a martial arts dojo of some type. His favorite casino game is craps.

Tracy Saffos

Industry Principal, Asset Optimization, RealPage, Inc.

As an Industry Principal in the Asset Optimization group at RealPage, Tracy supports product marketing for Asset Optimization including Business Intelligence, Performance Analytics Benchmarking, Market Analytics, Underwriting Analytics and Renovation Manager. She joined RealPage in January 2014 as a Director in Consulting and Training followed by a role as Director in Customer Success, prior to joining Asset Optimization. Her experience includes Head of Asset Management and Operations for a small, private developer.

In addition, she was Vice President of Operations for a 50,000 unit Multifamily REIT based in Denver. Tracy managed a portfolio of 10,000 units in Los Angeles Metro, Inland Empire, Orange County and San Diego, CA as well as Phoenix, AZ. She was responsible for 34 communities and revenues of over $142 million annually. Awarded with “Distinguished Service Award” and “Career Achievement Award” by this REIT.

Tracy also served as Vice President of Multifamily Operations for a 40,000 unit Diversified REIT. She managed a portfolio of over 9,500 units in Florida, Georgia, Virginia and Alabama. Awarded the “Vice President of the Year” for exceptional financial and operational achievements.

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Benchmarking and Business Intelligence: Stay Ahead of Your Asset Strategy

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