Series: Smart Solutions
Smart Solutions: Play Ahead with Next-Gen Market Research
When market conditions are weak, market research becomes even more important. Everyone wants to get ahead of the pack and move quickly when inflection points hit.
Investors get rich by buying assets when their competitors sit on the sidelines. Operators outperform competitors by using real-time data to drive operational strategies while their competitors remain reactionary. How can you play ahead in the COVID-19 downturn?
Playing ahead doesn’t require risky, hunch-driven bets. Play ahead wisely by leveraging real-time actual rent roll data through tools like RealPage Market Analytics. Traditional data sourced from websites and phone calls are proven to be lagging indicators of market movement. See inflection points faster and make decisions before your competition!
Join RealPage® Marketing Analytics Client Success Manager Natalie Long for the webcast, Play Ahead with Next-Gen Market Research. You’ll hear from industry experts Sierra Garza (BH Management), Bryan Hilton (Simpson Housing) and Steve Pribonic (White Oak Partners), as they discuss:
- The value of market research sourced from rent rolls — and how to use them to play ahead.
- How to think about traditional rent comps, and why asking rents are a lagging indicator rarely aligned with executed rents on a rent roll.
- How well has RealPage Market Analytics’ proprietary AI-driven forecasting platform performed — and how does it work so well?
Natalie Long manages client services for the Market Analytics and Underwriting Analytics platforms in the RealPage Asset Optimization suite of capabilities. Natalie focuses on empowering clients and their business through the use of macro analytics on apartment fundamentals, forecasts and capital markets. Prior to her role in client services, Natalie spent two years as an analyst in RealPage’s market intelligence division and three years as a senior appraisal analyst for JP Morgan Chase. Natalie holds a bachelor’s degree in communications and a master’s of real estate from Texas A&M University.