Resident Services

Romancing the Renter: Proven Strategies for Higher Retention

There’s competition on every street corner. How can you be sure you’re providing the kind of living experience for your renters that builds loyalty – and ultimately, more revenue? A living experience so amazing, they’ll wonder “Why would I want to live anywhere else?”

The way to their hearts – and their rent – is to offer the technologies and services that make their lives simpler. Think of it as ‘romancing the renter’ by embracing market trends and delivering what they really want. In this informative roundtable session led by industry experts, you’ll learn:

  • The importance of empowering resident communication with your staff, and with each other
  • What key amenities residents want -- and expect -- right now
  • The power of demonstrating commitment to 24/7 support
  • How you can foster more trust by enabling residents to share feedback
  • Why careful management of your reputation via social media is critical to future revenue

And much more. Don’t miss your chance to have a front row seat to this special meeting of the minds.

Brock MacLean

Senior Vice President, Business Development Consumer, RealPage, Inc.

Brock MacLean has over 24 years of experience in the multifamily housing industry, and a proven track record of developing successful marketing solutions, along with a profound understanding of consumer behavior across the multifamily industry. He focuses on developing strategic connections across RealPage’s robust suite of consumer-facing products, including leasing, marketing, and residents.

Kathleen McNair

SVP, Global Contact Centers, RealPage, Inc.

Kathleen McNair is responsible for the profitability and operations of the RealPage Contact Center product family, including management of leads and maintenance and utility inquiries for multifamily and senior clients. With a focus on operational performance and international experience in managing large-scale global operations, she has a proven track record of building programs to manage sales, customer service and technical support across multiple channels.

Randy Hurn

Senior Manager, Product Management, RealPage, Inc.

By taking into account their thoughts and needs, Randy Hurn is able to work directly with each client to build powerful and productive tools that generate more leads and reduce vacancy. For the past 13 years, he has worked to build amazing software-as-a-service applications in telephony, secure hosting, and real estate.

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Romancing the Renter: Proven Strategies for Higher Retention

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