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Conventional Multifamily

Optimizing Apartment Yield in Today’s High-Demand Market

It’s been a wild ride for apartment investors and operators over the last year. The pandemic has now given way to an incredible wave of demand for housing of all types – including apartments. Vacancies are few, so rents are now surging at record levels across most of the country.

A rising tide boosts all ships, and some growth will come easy. But good enough isn’t good enough. How can you ensure you’re best capitalizing on today’s hot market, and at the same time fortifying your rent rolls for the long term?

Join RealPage® VP Jay Parsons and Industry Principal David Polewchak, along with all-star multifamily executives Brandy Daniel, Vice President of BH Management, and Steve Lamberti, President of Highmark Residential, for a discussion on best practices to optimize yield in today’s market:

  • Are you enjoying the ride – or truly capitalizing on red-hot market conditions?
  • How do you best balance short-term opportunity and long-term risk?
  • What are the best practices for pricing new and renewal leases in a high-demand market, and how should you adjust renewal targets?
  • What are the best practices for marketing and leasing when demand outpaces supply?

Jay Parsons

Deputy Chief Economist and Vice President of Asset Optimization, RealPage, Inc.

Jay Parsons is RealPage’s Deputy Chief Economist and Vice President of Asset Optimization. Jay has been in the multifamily housing industry for more than a decade, and works across market research and forecasting, revenue management, business intelligence, as well as multi-dimensional optimization across pricing, marketing, leasing and risk management. He has provided commentary on CNBC and in the Wall Street Journal. His writings and research have been published by the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker, GlobeSt and Multifamily Executive. Jay is also a frequent speaker at events and conference, including the National Multifamily Housing Council, NAIOP, NAA and ULI.

David Polewchak

Industry Principal, Asset Optimization, RealPage, Inc.

David Polewchak is an Industry Principle for the Asset Optimization suite of capabilities. As an Industry Principal, David works directly with current and future partners to fully utilize RealPage, Inc. software solutions to optimize asset performance and realize asset strategies. David is an expert in the field of revenue management, specializing in both LRO and Yieldstar as well as business intelligence, lead management and portfolio benchmarking.

Prior to joining RealPage, David worked for Rainmaker LRO for four years where he was a revenue manager and a Director of Solutions Engineering. David has also worked extensively in multifamily and student housing operations.

David holds a bachelor’s degree in business psychology from the University of North Colorado and an MBA in finance and accounting from Regis University.

Brandy Daniel

Vice President, BH Management

Steve Lamberti

President, Highmark Residential

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Optimizing Apartment Yield in Today’s High-Demand Market

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