Optimizing Apartment Yield in Today’s High-Demand Market
It’s been a wild ride for apartment investors and operators over the last year. The pandemic has now given way to an incredible wave of demand for housing of all types – including apartments. Vacancies are few, so rents are now surging at record levels across most of the country.
A rising tide boosts all ships, and some growth will come easy. But good enough isn’t good enough. How can you ensure you’re best capitalizing on today’s hot market, and at the same time fortifying your rent rolls for the long term?
Join RealPage® VP Jay Parsons and Industry Principal David Polewchak, along with all-star multifamily executives Brandy Daniel, Vice President of BH Management, and Steve Lamberti, President of Highmark Residential, for a discussion on best practices to optimize yield in today’s market:
- Are you enjoying the ride – or truly capitalizing on red-hot market conditions?
- How do you best balance short-term opportunity and long-term risk?
- What are the best practices for pricing new and renewal leases in a high-demand market, and how should you adjust renewal targets?
- What are the best practices for marketing and leasing when demand outpaces supply?
Steve LambertiPresident, Highmark Residential
Jay ParsonsVP, Head of Economics & Industry Principals, RealPage, Inc.
Jay Parsons serves as VP, Head of Economics & Industry Principals for RealPage. He is a frequent author and speaker on topics including rental housing investment and asset management strategy, rental housing policy issues, risk management and property management – covering apartments and single-family rentals. Jay has been cited in the Wall Street Journal, Bloomberg and CNBC, among other outlets. His commentaries have been published by the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker and GlobeSt.
David PolewchakIndustry Principal, Asset Optimization, RealPage, Inc.
David Polewchak is an Industry Principle for the Asset Optimization suite of capabilities. As an Industry Principal, David works directly with current and future partners to fully utilize RealPage, Inc. software solutions to optimize asset performance and realize asset strategies. David is an expert in the field of revenue management, specializing in both LRO and Yieldstar as well as business intelligence, lead management and portfolio benchmarking.
Prior to joining RealPage, David worked for Rainmaker LRO for four years where he was a revenue manager and a Director of Solutions Engineering. David has also worked extensively in multifamily and student housing operations.
David holds a bachelor’s degree in business psychology from the University of North Colorado and an MBA in finance and accounting from Regis University.