The Next Generation of Marketing in Senior Living

You need to be where your leads are, and since 2013, mobile usage has skyrocketed, up 50% and about to be the top used device mobile seems to be the “It” place. But that’s not the only way to get more direct leads to your communities. There are multiple marketing and social channels like influencer marketing, micro-influencers, people-based marketing, mobile versus desktop and so much more. So what does that mean for Senior Living and how do you do it?

Join Brock MacLean, Senior Vice President of Business Development for LeaseLabs GoDirect as he takes you through:

  • The power behind having a compelling brand
  • Where the evolution of consumer behavior is going
  • How it impacts what it means to drive direct leads for your business
  • Convert more leads at a lower cost

Brock MacLean

Senior Vice President, Business Development, LeaseLabs, a RealPage Company

Brock MacLean has over 24 years of experience in the multifamily housing industry, and a proven track record of developing successful marketing solutions, along with a profound understanding of consumer behavior across the multifamily industry. He focuses on developing strategic connections across RealPage’s robust suite of consumer-facing products, including leasing, marketing, and residents.

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The Next Generation of Marketing in Senior Living

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