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Conventional Multifamily
Series: Market Update

Market Intelligence: Zoom Towns & Small Market Surges Webcast

While small markets carry more risk due to their limited nature, many secondary and tertiary markets have pulled great performance in recent months as renters responded to work-from-home guidance and gained more housing flexibility ― influencing the “Zoom Town” phenomenon.

As capital concentrates in many of the nation’s primary markets, there has been an increase in investors chasing yield in alternative markets to capitalize on this movement and other post-pandemic trends.

Increased interest often points to solid local fundamentals ― at least in a select few spots across the country. But understanding which small markets offer long-term promise versus those that are simply a “flash in the pan” is critically important, due to the higher-risk profile of many of these secondary and tertiary markets, including:

  • Boise, ID
  • Boulder, CO
  • Fayetteville, AR
  • Huntsville, AL
  • Manchester, NH
  • Reno, NV
  • Richmond, VA
  • Tucson, AZ
  • Western Michigan (Grand Rapids & Kalamazoo)

Join RealPage® analysts as they review a slate of potentially attractive smaller markets and why these metros may be attractive alternatives to their larger counterparts. Discussion topics include:

  • Uncovering smaller markets that could offer promise, both from a performance and an investment perspective
  • Pinpointing many of the local drivers that separate these small markets from market peers with less potential
  • Comparing aggregate performance among the smaller metros versus their primary counterparts
  • Forecasting the near-to-midterm outlook among a few key smaller markets

Carl Whitaker

Manager, Real Estate Economist, RealPage, Inc.

Carl Whitaker is a Real Estate Economist with RealPage’s Data Analytics division. At RealPage, Carl has specialized in creating industry presentations, market and submarket trend reports and crafting ways in which data can be more easily consumed and leveraged by clients. Carl holds degrees from the University of North Texas, including a Master of Science in Applied Geography.

Meggan Taylor

Market Analyst, RealPage, Inc.

Meggan Taylor is a Market Analyst for RealPage, Inc., where she applies her background in technology, business intelligence and data analytics to deliver in-depth research and analysis on multifamily performance and forecasts. Prior to joining RealPage, Meggan worked in market research and feasibility analysis for conventional multifamily and mixed-use developments.

Meggan received a bachelor’s degree in information systems from the University of Texas at Arlington, and master’s degrees in information technology and business administration from the University of Texas at Dallas.

Market Intelligence: Zoom Towns & Small Market Surges Webcast

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Market Intelligence: Zoom Towns & Small Market Surges Webcast

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