Series: Renter Engagement
Renter Engagement Webcast Series: How to Leverage Data to Optimize Marketing Performance
HOW R U TALKING 2 UR LEADS? Learn how to leverage the latest RealPage data to understand how your most important leads find your properties—as well as when they found you, through what source, and what channel they utilized. Check out this webcast and discover how to engage your prospects through the best possible channels and more:
- Discover ways to more precisely measure your cost per lead and cost per lease
- Assess your advertising strategy to determine if you’re spending too much on the cost of a lease
- Understand the amount of wasted dollars in advertising strategies today
- Establish a way to cut spend by seeing the true performance of your sources
Dustin Schwarz is the Director of RealPage’s Intelligent Lead Management (ILM) group, comprised of the Leasing Analytics and Lead Management products. Dustin has an extensive background in leadership, marketing and operations. He has led for ILM Operations since its inception as SlopeJet and is now responsible for all aspects of ILM. Prior to SlopeJet, Dustin served as an Operations Manager and 6 Sigma Black Belt at Caterpillar. He holds a B.S. in Business from Iowa State University.