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Conventional Multifamily

A Look Back at 2020 Market Update

We’re at the end of a year like no other for the nation’s apartment market. A global pandemic led many of us to batten down the hatches and the longest economic expansion in the country’s history came to an abrupt halt. Let’s recap big-picture trends for the apartment sector and assess some of the comparative winners and losers seen when the world turned upside down.

Join RealPage experts for highlights of where we stand and a little discussion of where we’re likely to go from here.

Discussion topics include:

  • Demand leaders and laggards
  • Occupancy haves and have-nots
  • Rent change overall and by product niche
  • Urban core versus suburban performances
  • Rent concession patterns
  • Construction volumes
  • Sales velocity

Greg Willett

Chief Economist, RealPage, Inc.

Greg facilitates the alignment of the firm’s technology and analytics solutions with rental housing sector needs and opportunities. He is well versed on rental housing market fundamentals and activity nationally, by metro and in individual neighborhoods. Greg is active in industry organizations such as the National Multifamily Housing Council, the Urban Land Institute and the National Apartment Association. He provides commentary for national and local business media.

Adam Couch

Market Analyst, RealPage, Inc.

Adam Couch is a Market Analyst for RealPage, Inc. He is the co-host of RealPage’s weekly market webcasts that feature analysis and insights on macro and micro level trends shaping national and local apartment performance. Adam also has been a featured speaker at several multifamily housing industry conferences and regularly provides commentary for national and local business media. Prior to joining Realpage, Adam worked in the foreign exchange and futures industry where he focused specifically in capital markets.

He received his bachelor’s degree in finance from the University of North Texas. Adam was also a part of the Student Investment Group and travelled extensively throughout China, where he studied international policy and its impact on macroeconomics.

Carl Whitaker

Market Analyst, RealPage, Inc.

Carl Whitaker is a market analyst with RealPage’s Data Analytics division. He brings a background in geography and demographics, analyzing the apartment sector and creating in-depth reports and presentations for clients. Carl has previously worked as an analyst for Axiometrics and for a commercial real estate consulting company whose clients included multifamily property owners where he conducted demographic analysis and analyzed demand for land uses. He holds a Master of Science in Geography.

Jay Parsons

Deputy Chief Economist and Vice President of Asset Optimization, RealPage, Inc.

Jay Parsons is RealPage’s Deputy Chief Economist and Vice President of Asset Optimization. Jay has been in the multifamily housing industry for more than a decade, and works across market research and forecasting, revenue management, business intelligence, as well as multi-dimensional optimization across pricing, marketing, leasing and risk management. He has provided commentary on CNBC and in the Wall Street Journal. His writings and research have been published by the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker, GlobeSt and Multifamily Executive. Jay is also a frequent speaker at events and conference, including the National Multifamily Housing Council, NAIOP, NAA and ULI.

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A Look Back at 2020 Market Update

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