Conventional Multifamily
Series: COVID-19

COVID-19: Returning to “Normal” Apartment Operations

Join an all-star panel of apartment industry executives for a timely discussion on one of the hottest topics in multifamily: What does a “return to normal” look like? Apartment communities are beginning to partially re-open amenities spaces, leasing offices, and in-unit maintenance. What are best practices, and how does it differ by market and property type?

RealPage® Deputy Chief Economist/VP Jay Parsons is joined by Camden Property Trust EVP Laurie Baker, AMLI President and CEO Maria Banks, Kairoi Residential EVP Tammy Freiling and others for COVID-19: Returning to “Normal” Apartment Operations.

Discussion will include:

  • Best practices for phased re-opening of common areas, amenities and leasing offices – and how the approach can vary by location and property type.
  • Insight on what Covid-era operational changes – virtual leasing, virtual resident engagement, outsourced operations – could become part of “the new normal.”
  • Operational strategies to work through maintenance requests, previously planned renovations and adjusted budgets.
  • Latest trends on leasing traffic and lease signings, resident retention, pricing and collections.

Jay Parsons

Deputy Chief Economist and Vice President of Asset Optimization, RealPage, Inc.

Jay Parsons is RealPage’s Deputy Chief Economist and Vice President of Asset Optimization. Jay has been in the multifamily housing industry for more than a decade, and works across market research and forecasting, revenue management, business intelligence, as well as multi-dimensional optimization across pricing, marketing, leasing and risk management. He has provided commentary on CNBC and in the Wall Street Journal. His writings and research have been published by the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker, GlobeSt and Multifamily Executive. Jay is also a frequent speaker at events and conference, including the National Multifamily Housing Council, NAIOP, NAA and ULI.

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COVID-19: Returning to “Normal” Apartment Operations

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