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Conventional Multifamily
Series: COVID-19

COVID-19: Impact on July Rent Payments, Leasing Traffic & Rents

Apartment demand and pricing showed signs of big improvement from late May through much of June. Is that momentum carrying through into July, and is it sustainable? Will rent collections drop off in July’s Rent Week given the looming expiration of federal unemployment benefits? What’s the latest on leasing traffic, rents, retention and construction?

Join RealPage Chief Economist Greg Willett and Deputy Chief Economist/VP Jay Parsons for this live webcast, COVID-19: Impact on July Rent Payments, Leasing Traffic & Rents. Additional topics include:

  • What percent of apartment households paid rent during July Rent Week and how did results vary by class and market?
  • What markets are seeing sharp rebounds in demand and pricing … and what markets are being left behind?
  • With cities and states reopening, is apartment retention dropping now that renters can move around more freely again?
  • What are the implications of rapidly rising COVID-19 cases in the Sun Belt?
  • Will Congress extend federal unemployment pay in some form when benefits included in the CARES Act expire in late July? What happens if they don’t?

Greg Willett

Chief Economist, RealPage, Inc.

Greg facilitates the alignment of the firm’s technology and analytics solutions with rental housing sector needs and opportunities. He is well versed on rental housing market fundamentals and activity nationally, by metro and in individual neighborhoods. Greg is active in industry organizations such as the National Multifamily Housing Council, the Urban Land Institute and the National Apartment Association. He provides commentary for national and local business media.

Jay Parsons

Deputy Chief Economist and Vice President of Asset Optimization, RealPage, Inc.

Jay Parsons is RealPage’s Deputy Chief Economist and Vice President of Asset Optimization. Jay has been in the multifamily housing industry for more than a decade, and works across market research and forecasting, revenue management, business intelligence, as well as multi-dimensional optimization across pricing, marketing, leasing and risk management. He has provided commentary on CNBC and in the Wall Street Journal. His writings and research have been published by the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker, GlobeSt and Multifamily Executive. Jay is also a frequent speaker at events and conference, including the National Multifamily Housing Council, NAIOP, NAA and ULI.

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COVID-19: Impact on July Rent Payments, Leasing Traffic & Rents

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