Renter Engagement
Series: COVID-19

COVID-19 Apartment Executive Q&A: Highmark's Steve Lamberti & Pinnacle's Larry Goodman

RealPage® VP and Deputy Chief Economist Jay Parsons chats with two apartment industry leaders—Highmark President Steve Lamberti and Pinnacle COO Larry Goodman. Both share their experiences managing large portfolios amid the COVID-19 pandemic and how they’ve adapted their operations to accommodate social distancing.

Join us for the webcast, COVID-19 Apartment Executive Q&A: Highmark's Steve Lamberti & Pinnacle's Larry Goodman, where other topics discussed in detail include:

  • How Pinnacle and Highmark are approaching renewals, retention and resident engagement
  • Best practices for marketing and pricing with limited new lease demand
  • How leading apartment managers are approaching resident payment plans to help renters unable to pay full rent
  • Key vital signs and metrics apartment executives are monitoring through a sluggish market

Jay Parsons

Deputy Chief Economist and Vice President of Asset Optimization, RealPage, Inc.

Jay Parsons is RealPage’s Deputy Chief Economist and Vice President of Asset Optimization. Jay has been in the multifamily housing industry for more than a decade, and works across market research and forecasting, revenue management, business intelligence, as well as multi-dimensional optimization across pricing, marketing, leasing and risk management. He has provided commentary on CNBC and in the Wall Street Journal. His writings and research have been published by the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker, GlobeSt and Multifamily Executive. Jay is also a frequent speaker at events and conference, including the National Multifamily Housing Council, NAIOP, NAA and ULI.

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COVID-19 Apartment Executive Q&A: Highmark's Steve Lamberti & Pinnacle's Larry Goodman

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