RealPage Webcasts

Conventional Multifamily
Series: Maximize the Resident Experience

Perceptions Matter: Connecting Reputation With Revenue

Registrants for the 4/14 live webcast will receive a FREE copy of RealPage’s ORA Study Results!*

What is your portfolio’s reputation worth? Is it possible to measure residents’ perceptions of your communities and correlate that to asset performance—no matter the asset class? What can you do to improve your online reputation scores—and drive more yield?

Join our panel of RealPage® industry and data science experts as they explore answers to these questions and others in this revealing webcast.

They will examine the results of a recently completed three-year study by RealPage and J Turner Research and provide details on:

  • Data clearly establishing a correlation between asset performance and changes in a property’s ORA™ (Online Reputation Assessment) score
  • The impact of unforeseen shortcomings in your online reputation
  • The tools you need to execute an effective reputation strategy

Learn the findings, discover the impact of a positive online reputation, and get actionable insights into the steps you can take now to improve your ORA score—and potentially grow asset performance across your portfolio.

*Registrants for the 4/14 webcast will receive the report immediately following the live webcast broadcast to the email address provided at registration.

Jay Parsons

Deputy Chief Economist and Vice President of Asset Optimization, RealPage, Inc.

Jay Parsons is RealPage’s Deputy Chief Economist and Vice President of Asset Optimization. Jay has been in the multifamily housing industry for more than a decade, and works across market research and forecasting, revenue management, business intelligence, as well as multi-dimensional optimization across pricing, marketing, leasing and risk management. He has provided commentary on CNBC and in the Wall Street Journal. His writings and research have been published by the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker, GlobeSt and Multifamily Executive. Jay is also a frequent speaker at events and conference, including the National Multifamily Housing Council, NAIOP, NAA and ULI.

John Hinckley

SVP, Living Suite, RealPage, Inc.

John Hinckley, CEO at Modern Message (a RealPage company), is a born entrepreneur who has focused the past 15 years creating technology-based solutions for multifamily real estate.  He was the Founder of IRIO, the first text messaging solution for multifamily and student housing.  He spent the past 8 years leading Modern Message which is best known for creating the #1 resident engagement and loyalty app for apartment communities in the United States called Community Rewards. With a track record in building successful startups, he is committed to the advancement of new ideas and disruption within the world of apartment technology. Mr. Hinckley is a 2004 Business major graduate from Baylor University and currently lives in West Plano with wife Kate, and 3 children.

Rich Hughes

Senior Vice President, Data Science, RealPage, Inc.

Rich Hughes first entered the data revolution with apartment owner/operators AMLI and Archstone for over a decade, and is now head data scientist with RealPage. Hughes believes that today’s winners in complex, asset-intensive, service-based industries—from Amazon to apartments—have discovered the operational trifecta: over-delivering on promises while keeping the operation streamlined and affordable. He spends his days creating centralized command and control capacity for apartment operators, mainly regional managers, to streamline their operations through better and faster decision-making. He does this by analyzing data to predict outcomes, giving apartment operators prescriptive recommendations that are mathematically solvent and intelligence that is continually learning.


Joseph Batdorf

President, J Turner Research, Inc.

In 2003, Joseph partnered with experts in marketing research to co-found J Turner Research. The company offers customer insights that empower multifamily companies to advance their businesses. With its extensive portfolio of products, survey programs and online reputation assessment (ORA™) score, J Turner Research enables clients to enhance customer satisfaction, increase closing ratios, improve online reputation, and optimize resources. J Turner Research surveys more than 170,000 residents and prospects and tracks the online reputation of more than 59,000 properties nationwide across all review sites on a monthly basis.

In his role as J Turner Research’s president, Joseph oversees the company’s strategic growth. He has been engaged as a panelist and presenter in the industry for several years with speaking engagements that include presenting in the 2009, 2010, 2012 NAA Education Conference and 2010 NAA Student Housing Conference, as well as participating as a panelist for the Multifamily Executive’s General Session on Concept Community for five consecutive years since 2012. He currently serves on the Houston Better Government Fund and is a graduate of the Michigan State University.

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Perceptions Matter: Connecting Reputation With Revenue

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