Conventional Multifamily
Series: Market Update

Up Close and Local: Salt Lake City Market Update

As businesses and individuals get priced out of expensive West Coast metros, Salt Lake City has benefitted. It has ranked among U.S. population growth leaders for much of the current cycle. Apartment demand is strong, but so is construction activity. Join Greg Willett and Adam Couch as they discuss the apartment market fundamentals in SLC, including the competitive leasing environment facing new properties as they move through initial lease-up.

We’ll discuss:

  • Apartment renter retention upon initial lease expiration
  • Pricing power for renewal leases
  • Local renter characteristics
  • Neighborhood-level standout performers

Greg Willett

Chief Economist, RealPage, Inc.

Greg facilitates the alignment of the firm’s technology and analytics solutions with rental housing sector needs and opportunities. He is well versed on rental housing market fundamentals and activity nationally, by metro and in individual neighborhoods. Greg is active in industry organizations such as the National Multifamily Housing Council, the Urban Land Institute and the National Apartment Association. He provides commentary for national and local business media.

Adam Couch

Market Analyst, RealPage, Inc.

Adam Couch is a Market Analyst for RealPage, Inc. He is the co-host of RealPage’s weekly market webcasts that feature analysis and insights on macro and micro level trends shaping national and local apartment performance. Adam also has been a featured speaker at several multifamily housing industry conferences and regularly provides commentary for national and local business media. Prior to joining Realpage, Adam worked in the foreign exchange and futures industry where he focused specifically in capital markets.

He received his bachelor’s degree in finance from the University of North Texas. Adam was also a part of the Student Investment Group and travelled extensively throughout China, where he studied international policy and its impact on macroeconomics.

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Up Close and Local: Salt Lake City Market Update

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