RealPage Webcasts

Conventional Multifamily
Series: Market Update

Up Close and Local: Bay Area Market Update

Apartment rents in the three Bay Area metropolitan areas – San Francisco, Oakland and San Jose – are among the most expensive in the nation. Over the past year, demand has faltered as some renters look to relocate to more affordable parts of the nation. At the same time, apartment development remains substantial. The result is some of the most challenging performance metrics seen across the country’s large markets. Will 2021 bring a comeback for Bay Area fundamentals, or will it take a while for the region’s occupancy and rents to return to pre-pandemic norms?

Join RealPage analysts for an examination of what’s shaping the apartment sector performance in the Bay Area metros and what’s likely to happen over the near term.

Discussion topics include:

  • Affordability challenges in very expensive markets
  • Strengths and weaknesses in the local economy
  • Bay Area construction trends and investment activity
  • Neighborhood-level performance variation

Greg Willett

Chief Economist, RealPage, Inc.

Greg facilitates the alignment of the firm’s technology and analytics solutions with rental housing sector needs and opportunities. He is well versed on rental housing market fundamentals and activity nationally, by metro and in individual neighborhoods. Greg is active in industry organizations such as the National Multifamily Housing Council, the Urban Land Institute and the National Apartment Association. He provides commentary for national and local business media.

Adam Couch

Market Analyst, RealPage, Inc.

Adam Couch is a Market Analyst for RealPage, Inc. He is the co-host of RealPage’s weekly market webcasts that feature analysis and insights on macro and micro level trends shaping national and local apartment performance. Adam also has been a featured speaker at several multifamily housing industry conferences and regularly provides commentary for national and local business media. Prior to joining Realpage, Adam worked in the foreign exchange and futures industry where he focused specifically in capital markets.

He received his bachelor’s degree in finance from the University of North Texas. Adam was also a part of the Student Investment Group and travelled extensively throughout China, where he studied international policy and its impact on macroeconomics.

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Up Close and Local: Bay Area Market Update

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