Touchpoints Webcast Series Part 2: Brand-Building Secrets from Multifamily Brand Masters
Your brand is the foundation of your marketing strategy. Harvard Business Review stated that 64% of consumer cite “share values” as the primary reason they have a relationship with a brand.
In this webcast led by Steven Ozbun, President of LeaseLabs and SVP of RealPage, you’ll discover the importance of creating a brand that stands out and creates an emotional connection with your target audience. Getting it right means you’ll have a competitive advantage and capture more leads that lead to more leases.
Find out what an award-winning brand can mean for your business in this information-packed session:
- Explore top brands that get it right and why
- Develop a brand message that resonates with your demographic
- Build strategic collateral and signage to become a driving force in your lease up
Steven Ozbun, President of LeaseLabs, SVP at RealPage is a national speaker, innovator and brand builder. Steven has spent the last decade growing LeaseLabs as well as the brand and marketing strategies of countless new developments from Hawaii to Connecticut and has worked with over 300 property management companies including 30 of the NMHC top 50. LeaseLabs has been awarded over a half dozen NAHB Pillars awards for its design and marketing work and has been recognized in countless publications including Forbes, Inc 500 and Units magazine.