10 Seconds To Stand Out: Attracting Prospects During Digital Acceleration
Discover a powerful tool set of Branding and Marketing Strategies proven to effectively and efficiently attract better prospects.
This webcast discusses the shift in mindset from simply attracting prospects to attracting “the right” prospects. Hear from RealPage experts as they discuss effective Branding and Marketing Strategies designed to help you efficiently manage your marketing budgets to create higher quality leads and higher lease conversions.
We’ll focus on four key aspects behind attracting the best prospects:
Refresh: Adjusting Your Brand & Message with Lessons Learned
We’ll dive into what’s behind a Brand Refresh and what you should be thinking about when it comes to your brand post pandemic. We’ll also look at lessons learned from the pandemic for multifamily brands and how to apply them moving forward.
Calibrate: How to Synchronize Your Marketing Channels & Spend for Precision
What opportunities can you tap into with paid media? Specifically, we look at search trends and how to overcome targeting obstacles. And we touch on organic media and how to leverage user-generated content to convert engagement to actual leads.
Captivate: Creating an Immersive Web Experience that Works Harder For You
Are you using the best possible tool set? Property websites using PropertyPhotos™ assets have been proven to regularly outperform their competition. The right blend of digital assets—including tours, photography, floorplans, video, etc.—can increase engagement and better qualify your applicants.
Capture: Delivering Better Business Results
Which channels optimize Lifetime Renter Value and which provide more immediate ROI? Here we take a deeper look into emerging AI Chat technologies and how they’re improving overall prospect experience.
Andrew Bowen serves as a Vice President of Market Strategy for RealPage in both the Ownership and Single Family Rental markets. For over a decade, his focus has been on the tools that help investors and operators of multifamily real estate drive yield through better leveraging data and analytics. Considered one of the experts on revenue management in multifamily, he is a regularly featured speaker on both the webcast and conference circuit brining a passion backed by twenty years of operational experience to the conversation.
Andrew holds a Bachelor of Science in Aquatic Biology from the University of California at Santa Barbara. When not pontificating on the future of the industry, you can usually find him either in the gym or on the lake with his two grown “boys” and his wife of 25 years.
Erin MitchellDirector, Product Management, PropertyPhotos
Erin Mitchell is the Director of Product Manager overseeing PropertyPhotos.com, developing new and innovative ways to manage, protect, and create digital content that engages and informs prospect residence. Erin joined RealPage in 2012, building photography products and services from the ground up. In this role she established a network of hundreds of professional photographers, trained and established guidelines for ensuring high quality, consistent imagery, and worked with clients to better understand their content needs. Early in her career, she owned and operated a start-up photography business in the San Francisco bay area.
Mark HamVice President of Business Development, G5 & LeaseLabs
Mark Ham, Vice President of Business Development for G5 and LeaseLabs by RealPage, brings over 15 years of brand development and digital marketing experience within the Multifamily, Technology, Restaurant and Retail industries. Mark has partnered with brands, such as Nike, Qualcomm, Rubios and Shea Homes to develop targeted campaigns within Google search, paid advertising, social, in-app geo targeting and websites. Today, Mark cultivates strategic partnerships in the Multifamily and Senior Housing space, and develops ROI-focused marketing campaigns that convert leads.