RealPage Webcasts

5 Unique Ways to Use Data & Automation to Boost Portfolio Competitiveness

Now Available On Demand

If you're a multifamily owner, operator, developer or investor with a portfolio of 100 – 5,000 units, our webcast, 5 Unique Ways to Use Data & Automation to Boost Portfolio Competitiveness, will enable you to tap into the strategic mindset of two top-performing industry leaders. Get a glimpse of their playbooks for successfully competing against larger multifamily portfolios and avoiding pitfalls during growth.

Join Jay Parsons, Chief Economist for RealPage®, and a panel of small and mid-sized multifamily operators and developers to learn how to harness  data and leverage automation in unique ways that maximize NOI and asset value.

During this webcast, you will also learn how to:

  • Develop unique, budget-optimized demand generation strategies for your entire portfolio
  • Use technology to automate back-office tasks and free up your staff to deliver high-touch customer service to residents
  • Leverage automation to increase tours and follow-ups
  • Harness portfolio performance data and competitive benchmarking so you can definitively answer the questions that surround inflation, economic recession and centralization
  • Maximize asset value with advanced technology that can help you balance supply and    demand factors, develop accurate AI forecasting, and optimize amenity pricing

Jessica Cuesta, CAPS

Vice President of Property Management, Westrum Development Company

Jessica Cuesta is Vice President of Property Management for Westrum Development Company, a residential real estate developer located out of Fort Washington, PA. Jessica is a Pennsylvania State University alumnus with over 15 years in property management experience, with the last five years in executive leadership. Jessica’s focus is delivering strong financial results, cost savings strategies, process streamlining and creating brand recognition.

Sarah Jane Milliren

Vice President of Investment Management & Strategy, Aldon

Sarah Jane serves as Aldon’s Vice President of Investment Management & Strategy, overseeing the company’s asset management, financial planning, and market analysis. In her role, Sarah Jane is responsible for developing strategic business plans for newly acquired communities, ensuring each asset meets proforma objectives. She is also responsible for reviewing operational and capital budgets and enhancing real estate performance to meet investor goals.

Sarah Jane has nearly 20 years of multi-family industry experience. Beginning her career as a leasing consultant, she progressively rose through the ranks to the role of regional manager while gaining valuable operational experience in some of the hottest real estate markets in the country, including southern California, Washington DC, Nashville, and Atlanta. Sarah Jane previously worked for two of NMHC’s top 30 largest apartment owners, and most recently advised some of the industry’s leading owner/operators on effective ways to increase revenue, mitigate risk, and improve operational efficiency.

Sarah Jane earned a bachelor’s degree in Business Administration from California State University, Fullerton.

Jay Parsons

SVP & Chief Economist, RealPage, Inc.

Jay Parsons serves as Senior Vice President, Chief Economist for RealPage, leading the Economist and Industry Principal teams to provide deep insights on market trends and consumer behaviors. He is a frequent author and industry speaker on topics affecting multifamily apartments and single-family rentals, including rental housing investment and asset management strategy, rental housing policy issues, risk mitigation and property management.

Jay has been cited in The Wall Street Journal, Bloomberg, The Financial Times, The Economist, and The New York Times, and he has appeared on CNBC and BloombergTV. His commentaries have been published by Barron's, the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker and GlobeSt.

5 Unique Ways to Use Data & Automation to Boost Portfolio Competitiveness

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5 Unique Ways to Use Data & Automation to Boost Portfolio Competitiveness

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