22 Voices for 2022: How to Improve Your Reputation Score Without Burning Out Your Team
ORA score ― online reputation assessment ― is now a standard KPI for apartment managers and owners. Investors are now targeting properties with low ORA scores because they see meat on the bone … the opportunity to create value the current owner hasn’t created. Improving ORA has proven to drive improved revenue performance and, therefore, asset value.
Focusing on ORA is a key priority for property managers in 2022, particularly given the challenges of record-setting renewal rent hikes and an already-stretched leasing team often working with fewer colleagues on-site. Learn how top operators are tailoring their reputation management strategies for the challenges of 2022.
Join RealPage market experts Jay Parsons and Dayna Gardner and multifamily industry leaders for a timely discussion of essential reputation topics that include:
- Updated results from RealPage’s research into the link between ORA scores and revenue outperformance
- How top operators lean on technology to drive resident engagement and reduce the burden for the on-site team
- Current strategies to effectively drive resident satisfaction amid the challenges of 2022
- How to improve your ORA score by focusing on the resident ― not the score itself
Joslin is the Director of Customer Experience at The Dinerstein Companies, one of the nation’s largest developers of multi-family and student housing communities. She is responsible for enhancing and evolving the customer experience journey through multiple touch points and believes that you must know your customer to not only survive but thrive. Joslin has over 12 years of on-site and corporate experience. While holding a supporting and training role, her entire career has been in innovating, strategizing, and executing measurable ways to exceed customer expectations. She has successfully applied this strategy and through online reputation recently earned national title of Top Student Housing 4 years (2018, 2019, 2020, 2021) in a row based on online reputation, ORA Power Rankings.
Jay Parsons
SVP & Chief Economist, RealPage, Inc.Jay Parsons serves as Senior Vice President, Chief Economist for RealPage, leading the Economist and Industry Principal teams to provide deep insights on market trends and consumer behaviors. He is a frequent author and industry speaker on topics affecting multifamily apartments and single-family rentals, including rental housing investment and asset management strategy, rental housing policy issues, risk mitigation and property management.
Jay has been cited in The Wall Street Journal, Bloomberg, The Financial Times, The Economist, and The New York Times, and he has appeared on CNBC and BloombergTV. His commentaries have been published by Barron's, the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker and GlobeSt.
Dayna Gardner
Industry Principal, Resident Experience, RealPage, Inc.Dayna Gardner is an Industry Principal at RealPage and a renowned multifamily professional with nearly two decades of experience in property operations, marketing and resident experience strategy. Currently, she is deeply immersed in all aspects of digital marketing for multifamily and leveraging data and insights to drive marketing strategy performance. As a thought leader in multifamily marketing and resident experience, Dayna is influencing the next generation of product innovation and business development strategy at RealPage. With her extensive expertise, Dayna is at the forefront of the multifamily industry and shares valuable insights on the latest trends and innovations in digital marketing for multifamily.
