RealPage Webcasts

Conventional Multifamily
Series: 21 Insights

21 Themes & Strategies for Apartment Operators & Investors in 2021

Look for the volatility of 2020 to give way to variability in 2021. Performance and opportunity will vary tremendously based on asset class, location and strategy. Those who outperform will be those who best adjust to high variability and stay ahead of the trends.

VP and Deputy Chief Economist Jay Parsons will host our expert panel of rental housing economists and industry principals as we walk through the outlook for 2021 — and give you our top strategies for outperforming in the year of variability.

Jay Parsons

Deputy Chief Economist and Vice President of Asset Optimization, RealPage, Inc.

Jay Parsons is RealPage’s Deputy Chief Economist and Vice President of Asset Optimization. Jay has been in the multifamily housing industry for more than a decade, and works across market research and forecasting, revenue management, business intelligence, as well as multi-dimensional optimization across pricing, marketing, leasing and risk management. He has provided commentary on CNBC and in the Wall Street Journal. His writings and research have been published by the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker, GlobeSt and Multifamily Executive. Jay is also a frequent speaker at events and conference, including the National Multifamily Housing Council, NAIOP, NAA and ULI.

Jonathan Breakstone

Industry Principal, Asset Optimization, RealPage

Jonathan Breakstone is an Industry Principal for the Asset Optimization suite of capabilities. As an Industry Principal, Jonathan works directly with current and future partners to fully utilize RealPage data, technology and software solutions to optimize asset performance and realize asset strategies.

Prior to joining RealPage, Jonathan worked in management consulting in the multifamily industry as well as Deloitte Consulting. Jonathan brings over 15 years of management consulting experience in areas such as business development, strategic planning and C-level partnerships to exceed expectations. Jonathan is an expert in technology integration project management methodology.

Jonathan holds a bachelor’s degree in Molecular Genetics from California State University – East Bay.

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21 Themes & Strategies for Apartment Operators & Investors in 2021

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