As the senior population continues to grow, so too does the market demand and competition for high-quality senior living. Today’s seniors, along with their adult children, are savvy shoppers looking to avoid traditional “nursing homes”. Instead, they are looking to experience the freedom and support that well-appointed assisted living residences provide.
So, how do you get an edge over the competition in this fast paced competitive market and capitalize on the growing demand? Here are three secrets to help you connect to the new senior:
Secret #1: Make an unforgettable first impression
First impressions count – make an unforgettable first impression with an eye-catching and hard-working community centered website. A website that is mobile friendly, interactive and optimized to boost traffic on search engines is critical to boosting your speed-to-lead and speed-to-lease numbers. Your website should include customizable features such as 3D floor plans, virtual tours, professional photography and live web chat. These features keep prospects engaged and provide 24/7 answers when needed, to sustain the good first impression.
Secret #2: Go beyond the ILS
Where are you spending your marketing dollars? Don’t rely solely on a single ILS (Internet listing service), go beyond! A CRM (customer relationship management) system is a much more effective way to maximize marketing and advertising spend to drive more leads to your property. A good CRM integrates with your property management system and uses a variety of channels and marketing automation to show which leads are the most effective. It offers personalized content and a variety of data and reporting tools that enable you to increase your operation’s productivity — ultimately turn more leads into leases.
Secret #3: Be there for them around the clock
Where are you when your prospect has a question? Be there for them around the clock! Searching online for a senior residence is one thing, but seniors and their families will eventually want to pick up the phone and call. Families want a personal touch when it comes to their senior’s care. They want their questions answered by a live person who can provide a sense of security and trust. A 24/7 senior-dedicated contact center with professional, knowledgeable and HIPAA compliant employees is imperative. These employees specialize in the unique challenges and situations facing seniors and ensure your property will never miss a chance to lock down a lead.
It is so important to be on the cutting edge in today’s competitive senior market. With the availability of marketing and leasing residential technology, your senior living community can have it easier than ever before. Make a great first impression with your community website, utilize a good CRM system and supply a warm, friendly contact center available 24/7. These 3 secrets can equip you with the means to boost occupancy, maximize your marketing dollars and convert more leads to leases.
To find out more, download the Speed-to-Lease Simplified eBook now!