RealPage Webcasts

Conventional Multifamily
Series: Enhance the Prospect Experience

Leasing: A Smarter Way To Get To “Yes”

Discover proven, easily executable strategies that will help you land more prospects.

This webcast will discuss a wide array of strategies – from better lead response times for your prospects to the tour experience that makes your community stand out and feel like home. Strategies designed to help convert more prospects faster!

Learn to meet qualified prospects when and where they are while making leasing seamless and reducing dependency on property leasing teams. We’ll discuss how you can use data and insights to make proactive rather than reactive decisions regarding demand gen, lead prioritization, screening thresholds and agent productivity.

Here are just a few of the topics we’ll cover:

  • Ensuring 24/7 service to prospects
  • The return of in-person tours
  • Continued growth of virtual and remote-lead tours
  • Fine-tuning skill sets for leasing professionals (aka, creating sales ninjas)
  • How to provide the options prospects are requesting…at the right price

But perhaps the most critical component of this webcast will be how to best use all the tools at your disposal to close. For instance, Deposit Insurance—a low-cost move-in option that provides an alternative to a much higher standard deposit. This simple tactic can drive improved lease velocity while protecting your assets and your bottom line.

Now that you’ve got their attention, we’ll show you proven ways to get them to “yes”!

Andrew Bowen

Industry Principal, Asset Optimization, RealPage, Inc.

Andrew joined the YieldStar team in 2010 as the Director of Business Development. Since that time he has served as a Consultant, Trainer, Professional Services Manager and Industry Principal across all of Asset Optimization. Prior to joining RealPage Andrew spent 15 years in multifamily operations.

He and his wife of 20 years share a passion for fitness and watching Marvel® movies with their two sons. When not on the road sharing the benefits of Business Intelligence you will likely find him in a martial arts dojo of some type. His favorite casino game is craps.

Jonathan Breakstone

Industry Principal, Asset Optimization, RealPage

Jonathan Breakstone is an Industry Principal for the Asset Optimization suite of capabilities. As an Industry Principal, Jonathan works directly with current and future partners to fully utilize RealPage data, technology and software solutions to optimize asset performance and realize asset strategies.

Prior to joining RealPage, Jonathan worked in management consulting in the multifamily industry as well as Deloitte Consulting. Jonathan brings over 15 years of management consulting experience in areas such as business development, strategic planning and C-level partnerships to exceed expectations. Jonathan is an expert in technology integration project management methodology.

Jonathan holds a bachelor’s degree in Molecular Genetics from California State University – East Bay.

Tracy Saffos

Industry Principal, Asset Optimization, RealPage, Inc.

As an Industry Principal in the Asset Optimization group at RealPage, Tracy supports all Asset Optimization as well as Consumer Solutions.  She joined RealPage in January 2014 after a 30-year career in multifamily real estate. 

Tracy was Vice President of Operations for a 50,000 unit Multifamily REIT based in Denver where she was responsible for a portfolio of 10,000 units in California an Arizona. Responsible for 34 communities and revenues of over $142 million annually, she was awarded with the “Distinguished Service Award” and “Career Achievement Award” by this REIT.

Tracy also served as Vice President of Multifamily Operations for a 40,000 unit Diversified REIT. She managed a portfolio of over 9,500 units in Florida, Georgia, Virginia and Alabama for which she was awarded the “Vice President of the Year” for exceptional financial and operational achievements.

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Leasing: A Smarter Way To Get To “Yes”

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