Leasing: A Smarter Way To Get To “Yes”
Discover proven, easily executable strategies that will help you land more prospects.
This webcast will discuss a wide array of strategies – from better lead response times for your prospects to the tour experience that makes your community stand out and feel like home. Strategies designed to help convert more prospects faster!
Learn to meet qualified prospects when and where they are while making leasing seamless and reducing dependency on property leasing teams. We’ll discuss how you can use data and insights to make proactive rather than reactive decisions regarding demand gen, lead prioritization, screening thresholds and agent productivity.
Here are just a few of the topics we’ll cover:
- Ensuring 24/7 service to prospects
- The return of in-person tours
- Continued growth of virtual and remote-lead tours
- Fine-tuning skill sets for leasing professionals (aka, creating sales ninjas)
- How to provide the options prospects are requesting…at the right price
But perhaps the most critical component of this webcast will be how to best use all the tools at your disposal to close. For instance, Deposit Insurance—a low-cost move-in option that provides an alternative to a much higher standard deposit. This simple tactic can drive improved lease velocity while protecting your assets and your bottom line.
Now that you’ve got their attention, we’ll show you proven ways to get them to “yes”!
Andrew Bowen serves as a Vice President of Market Strategy for RealPage in both the Ownership and Single Family Rental markets. For over a decade, his focus has been on the tools that help investors and operators of multifamily real estate drive yield through better leveraging data and analytics. Considered one of the experts on revenue management in multifamily, he is a regularly featured speaker on both the webcast and conference circuit brining a passion backed by twenty years of operational experience to the conversation.
Andrew holds a Bachelor of Science in Aquatic Biology from the University of California at Santa Barbara. When not pontificating on the future of the industry, you can usually find him either in the gym or on the lake with his two grown “boys” and his wife of 25 years.
Jonathan BreakstoneIndustry Principal, Asset Optimization, RealPage
Jonathan Breakstone is an Industry Principal for the Asset Optimization suite of capabilities. As an Industry Principal, Jonathan works directly with current and future partners to fully utilize RealPage data, technology and software solutions to optimize asset performance and realize asset strategies.
Prior to joining RealPage, Jonathan worked in management consulting in the multifamily industry as well as Deloitte Consulting. Jonathan brings over 15 years of management consulting experience in areas such as business development, strategic planning and C-level partnerships to exceed expectations. Jonathan is an expert in technology integration project management methodology.
Jonathan holds a bachelor’s degree in Molecular Genetics from California State University – East Bay.
Tracy SaffosIndustry Principal, Asset Optimization, RealPage, Inc.
As an Industry Principal in the Asset Optimization group at RealPage, Tracy supports all Asset Optimization as well as Consumer Solutions. She joined RealPage in January 2014 after a 30-year career in multifamily real estate.
Tracy was Vice President of Operations for a 50,000 unit Multifamily REIT based in Denver where she was responsible for a portfolio of 10,000 units in California an Arizona. Responsible for 34 communities and revenues of over $142 million annually, she was awarded with the “Distinguished Service Award” and “Career Achievement Award” by this REIT.
Tracy also served as Vice President of Multifamily Operations for a 40,000 unit Diversified REIT. She managed a portfolio of over 9,500 units in Florida, Georgia, Virginia and Alabama for which she was awarded the “Vice President of the Year” for exceptional financial and operational achievements.