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RealPage Market Analytics Reduces Deal Risk for Continental

As Vice President of Business Intelligence for Continental Properties, Paul Vastag says his biggest concern is mitigating risk for the company’s portfolio. The national developer, owner and manager of more than 15,000 rental units across 15 states wants the most accurate data and expert insights available to underwrite deals, evaluate investments and track performance across all of their suburban, townhome-style apartment homes.

With RealPage® Market Analytics, they have multifamily’s only market intelligence platform that provides 100% visibility into asset performance at the market, submarket and property level, utilizing lease transaction data that no one else has to deliver the most accurate insights on performance and risk factors across their portfolio.

After previously using two different platforms that relied primarily on asking rents and survey data, resulting in limited and oftentimes outdated and inaccurate information, Vastag says that RealPage Market Analytics provides the complete data Continental requires to support multiple departments—from Development and Operations to Finance and Investor Relations. Having this degree of relevant and accurate intelligence enables the executive team to plan their market strategies with confidence.

Vastag is able to leverage the lease transaction data and intelligence that RealPage Market Analytics provides to gain unique clarity into vacancies, renewals and new leases for decision support they can trust to help mitigate risks with new deals. It’s because of RealPage’s tremendous lease transaction database that Vastag and his team can drill down into product niches with the analytics power to deliver the right slices of information for his organization’s suburban market focus.

For more information, visit RealPage Market Analytics.

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