Community Rewards by RealPage Is a Virtual Front Door
Joe Melton, Vice President of Marketing for The Morgan Group, talks about how Community Rewards by RealPage® has worked as a "virtual front door" and has enabled his multifamily community to leverage the digital leasing environment by creating a sense of "virtual community" that enables residents to engage in the ways they prefer and thereby raises online reputation scores.
Vice President of Marketing and Management Support Services
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Community Rewards has made a great impact on our online reputation.
We have seen our ORA scores improve over time with these specific communities once they have started Community Rewards. People are also more inclined to leave a review when we ask for that.
It helps the property managers see what the residents are really interested in.
So whether that be a program, that they did a poll about a program that they're looking for or even an amenity that they might want to see or changes that they might want to see made, they're really getting the feedback of the residents that live there."
We're able to connect with our residents to see what is of interest.
I think the challenging part for multi-family and just the communities as a whole is just figuring out who's gonna show up to our resident events and are people actually gonna like that event.
So, with the polls and RSVP feature, we're able to connect with our residents to see what is of interest, and it's definitely helped us get to know our residents a little bit more."
I haven’t seen anything quite like this product out there in the market.
Considering how easy it is to use and the small time commitment we have to it. I think there’s a tremendous value there. I think the polls have been the best way to engage people by just answering some simple questions.
It is a quick tool for us to use on-site that is time saving.
It’s user-friendly, its easy, makes it easy to communicate with the residents, easy to engage the residents, and that is almost invaluable in just the time savings that it gives us.
It's really, really blown our expectations out of the water
I think if I had to speak with anybody who was on the fence, I would say try it. Try it. It's really, really blown our expectations out of the water, I think, not just at the regional or corporate level, but with the site teams as well.
To be able to communicate with residents. I think both on a mass scale and then on an individual basis, it's great.
We love the reward piece. Obviously, it's building a community. That's the whole point of the concept is community rewards, and by building a community, we've seen a huge increase in the amount of reviews that we receive online.
Our ability to boost our online reputation is huge.
That's probably one of the biggest things Modern Message does in a very kind of natural, transparent way that allows people to make reviews effortlessly through the platform and boost that online reputation.
We were able to really get a lot more interaction with our clientele
They were able to login and interact like our social media pages. We did a lot of surveys to try and see what we were going to do for our next resident event. I’ve really enjoyed just being able to communicate with residents and getting them signed up.