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Multifamily Talks

Welcome to Multifamily Talks – a property management podcast series featuring personal stories from Multifamily Industry insiders, their thoughts on the industry, and what they see on the horizon.

Episode 23: Brandie Thomas/ Balancing Technology With Humanity

May 28, 2024
33 min

There is a very real need for AI and centralization in multifamily leasing, but have we lost touch with the need for a human touch? RealPages Krista Hurley and Demmon Partners’ Brandie Thomas discuss how to ensure that a reliance on websites and CRM doesn’t take your focus off the very real and human needs of prospects, like a feel for the community and connection with staff.

Krista Hurley

Industry Principal, Front Office Leasing
RealPage, Inc.

Krista Hurley is the Front Office Leasing Industry Principal at RealPage, where she leads sales and business development for the Contact Center, CRM, Touring and Online Leasing Solutions.

Krista has been in the multifamily industry for over 10 years. In that tenure, she started her career as a leasing consultant in the call center before moving into implementations and account management, where she absorbed knowledge on the integrations and connectedness of the RealPage Renter Engagement solutions.

She is a member of the Upper State Apartment Association in Greenville, South Carolina, as well as many Employee Resource Groups at RealPage, including EMPOW-HER and BE WELL.

Brandie Thomas

Director of Marketing
Demmon Partners

Brandie has been in property management marketing and leasing for over 20 years. Her experience ranges from organizing events to traditional marketing and digital content creation.

Brandie’s professional skill set includes Google Analytics certification, social media strategy and insights, property management budgeting and SEO/SEM oversight. She is also an experienced coach specializing in leasing team dynamics and group problem-solving.

Multifamily Talks is a Feedspot Top 100 Multifamily Real Estate podcast and an iApartments Top 5 Multifamily Operator podcast.

You can learn more about Brandie Thomas and Demmon Partners at: