(April 18, 2002)—RealPage, Inc.,a leading provider of property management products and services, and Homestore.com™, the multifamily housing industry’s top resource for digital advertising solutions, announced today that they are putting systems in place that will enable property managers to automatically update their online information at Homestore.com.
The information transfer process will be facilitated through OneSite© Property, part of the RealPage web-based property management system. Multifamily housing professionals who are users of OneSite Property and subscribers to Homestore.com will be able to take advantage of this partnership, and will not incur any charges from the interface.
This new technology will save property managers time and help ensure that they are providing accurate information to prospective renters. “Maintaining property information online can be difficult,” said Steve Winn, chief executive officer of RealPage. “Last year, we introduced OneSite Property, providing a platform for property managers to send updates to their online advertising partners automatically via e-mail. We are now extending this capability by automating the data exchange between OneSite Property and Homestore.com.”
Pat Whelan, Group President of Real Estate Services at Homestore.com stated, “Homestore is pleased that RealPage has elected to support our pre-published data standards, enabling updated information to be easily transferred from OneSite Property to the Homestore.com web site. The day-to-day demands on property managers are often great, and this automated process should provide some relief from current manual update methods.” Whelan added, “The automatic transfer of data should also help provide more up-to-date information to renters who visit Homestore.com to search for an apartment. Internet consumers expect accurate information when they search online, and well-informed prospects tend to be more qualified.”
Dan Robertson, Vice President of Information Systems for Berkshire Realty Holdings, explains, “When www.berkshireapartments.com was launched in November through the aid of OneSite Property, we were able to ensure that our apartment information was consistent and accurate on our site. Now, we’re delighted that RealPage and Homestore have entered into this arrangement because it will enable our communities to provide consistent information across the Internet. This saves us time and leverages our advertising dollars.”
More than 20,000 apartment communities across the United States use RealPage’s products and services, which are designed to improve the performance of the multifamily housing asset. Homestore.com provides digital advertising solutions to over 66,000 apartment communities nationally and has been the Web’s #1 most visited online apartment destination for thirteen consecutive months, according to Jupiter Media Metrix.