RealPage to Speak at Multifamily Social Media Summit


Social media specialist Jade Smith to share insights on the importance of brand advocates

(January 7, 2015) — On January 29, RealPage’s social media specialist Jade Smith will discuss “How to Cultivate Brand Advocacy” at the Multifamily Social Media Summit in Napa, Calif.

Her session will discuss the following:

Business Insider reports that Americans spend an average of 37 minutes daily on social media, a higher time-spend than any other major Internet activity, including email. And 60% or so of social media time is spent not on desktop computers, but on smartphones and tablets. There’s no denying it…social media is here to stay and in a big way.But why is social media important? Because of the authentic relationships it can help you build between your brand and your audience. These relationships are the cornerstone to taking your brand from just another community to one that is accepted, sought after and most importantly, engaged with.This presentation shares the importance of how creating an engaged community at your property can cultivate brand advocates. It takes a deep dive into why brand advocates are important and
how you can build a community of them using best-in-class industry examples, and finally, we’ll discuss how to measure social media ROI beyond likes and shares.Takeaways from this session include:

  • How apartment communities can create brand advocates among residents and prospects
  • How to effectively measure social media to prove ROI (qualitative vs. quantitative)
  • How to build a referral base, increase resident retention, and more using social media

For more information on the conference, visit: