Convergence of Technology and Services Significantly Boosts Conversion
RICHARDSON, Texas, (January 28, 2020) — RealPage, Inc. (NASDAQ:RP), has launched its enhanced Contact Center 3.0, which combines AI technology, live agent services, marketing and data analysis to support lead to lease conversion. The solution transforms a prospect’s leasing experience with continuous engagement and personalized attention that helps them choose the best community to live in.
“Our existing contact center solutions get the right information at the right time to prospects through their preferred communication channel, 24/7. Prospects can always reach a property they’re interested in. It’s a better experience,” says Jon Pastor, RealPage SVP, Renter Engagement Solutions. “With RealPage’s Contact Center, properties see 20% more appointments vs. their onsite team and 10% more than other call center competitors, more highly-qualified leads, higher conversions and more efficient marketing spend. With the additional functionality in our new Contact Center 3.0 suite, properties are seeing an additional 4% improvement in visits from prospects through a more personalized experience. The leasing ecosystem will never be the same.”
Unique features differentiate Contact Center 3.0 from competitive offerings, including:
- Enhanced Guest Cards: Capture all communications at every touchpoint and every channel in a single, integrated guest card. This allows property owners and managers to identify and prioritize leads with the highest probability of closing. Additionally, onsite staff can now give prospects one consistent experience no matter who last handled the conversation.
- Dynamic Landing Pages: Personalize the follow-up to the prospect with visual email content that matches the prospect’s stated interests. AI technology gathers information from conversations between a prospect and the Contact Center to automatically generate content the prospect is most interested in. A self-schedule tour feature solves the problem of recapturing prospects after interactions that did not lead to appointments.
“The Dynamic Landing Page is exactly what our prospects have asked for,’’ says Judy Olive, CFO at Landmark Property Services. “Say they’re a dog lover who wants to be near the state capital to attend the dog shows. Our email includes pictures of the capital. They’ll say, ‘Wow, they really listened! Maybe this is the place for me.’ To then be able to schedule their own tour is the best thing ever. They can do it at 3 am, a week later, whenever. All they have to do is pull up the email and schedule the visit. We’re meeting our prospects where they are, a must for today.”
Additional features differentiate Contact Center 3.0 from competitors, including:
- OmniChannel: Handles all prospect communications across all channels, whether a phone call, email, text, chat or website.
- Integration with multiple systems: Ensures compatibility with all major property management software systems, including RealPage, Entrata, Yardi and MRI.
For more information about the RealPage Contact Center, please visit https://www.realpage.com/contact-center/.
RealPage provides a technology platform that enables real estate owners and managers to change how people experience and use rental space. Clients use the platform to gain transparency in asset performance, leverage data insights and monetize space to create incremental yields. Founded in 1998 and headquartered in Richardson, Texas, RealPage currently serves over 18 million units worldwide from offices in North America, Europe and Asia. For more information about RealPage, please visit https://www.RealPage.com.