RealPage Launches Redesigned YieldStar and MPF Research Web Sites


(May 28, 2009) — RealPage, Inc., a leading provider of on-demand software and services to the multifamily industry, today announced the launch of newly redesigned web sites for YieldStar ( and MPF Research. The new web sites feature expanded and enhanced content while providing individual Internet presence for two of the multifamily industry’s most innovative and established brands.

“We are excited to debut our new state-of-the-art YieldStar web site,” said Janine Steiner Jovanovic, president, MPF YieldStar. “The multifamily industry is beginning to embrace the value of revenue management, but still has questions about what exactly it encompasses. Our new web site not only educates visitors about revenue management and our Price Optimizer product, it also features client testimonials that explain the value that revenue management brings.”

In addition to a growing library of testimonial articles—UDR, Trammell Crow Residential and Carter-Haston are the first Price Optimizer customers to be featured—the new YieldStar web site features video interviews with clients, product demonstration videos and white papers.

Also getting a new Internet footprint is MPF Research, the leading provider of apartment market research to the multifamily industry for more than four decades.

“As the industry’s most trusted source for apartment market intelligence, MPF Research will elevate its value to the industry by delivering the latest news about market conditions on a more frequent basis. In today’s markets, having early and accurate insight into trends is critical to maintain a competitive edge,” stated Steiner Jovanovic.

The new MPF Research web site includes more up-to-date and enriched content that better showcases its apartment market performance data and analysis. For example, the home page features metro quarterly highlights and a “ticker” demonstrating coverage, as well as charts and graphs depicting current market trends across the nation.

Another new feature is Market Dynamics, a weekly examination of key influences on apartment industry performance written by Greg Willett, vice president of research and analysis for MPF. Site visitors can subscribe to receive weekly e-mails or review archives.

“Interpretation of what performance stats mean has always been an important element of the MPF Research product line,” said Willett. “We’re happy to share our perspectives on findings that jump out at us as key indicators of where the market is headed, helping industry professionals stay up to date on conditions and fine tune their business strategies.”

The web site will still feature MPF’s Apartment Market Reports, but will enable visitors to a preview of apartment market performance through dynamic content updated during the report production process. For those wishing to purchase a report, subscription details are available online.

To schedule an interview with a RealPage executive, please contact Michael Cunningham at or (972) 820-3409.

About RealPage
Located in Carrollton, Texas, a suburb of Dallas, RealPage provides products and services to more than 20,000 apartment communities across the United States. Its six on-demand product lines include OneSite© property management systems that automate the leasing, renting, management, and accounting of conventional, affordable, tax credit, student housing, and military properties; CrossFire© sales and marketing systems that boost occupancy and build retention; YieldStar© asset optimization systems that maximize asset valuation and investment return; Velocity utility management systems that accelerate payments for resident charges; LeasingDesk© risk mitigation systems that reduce a community’s exposure to risk and liability; and OpsTechnology spend management systems that help owners manage and reduce operating expenses.