Now is the Time to Prepare for the Future of Multifamily

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Traffic to multifamily property websites are down 15% year-over-year, guest cards are down nearly 3% and lead volumes will likely plummet further as more cities adopt shelter in place ordinances, says RealPage.

GlobeSt (March 29, 2020) -- Many of today’s property managers and leasing agents have been only exposed to strong leasing demand if they entered the industry during the last decade, that is, after the meltdown of 2008 and 2009. But now, that has all changed and they’ve been thrown into the deep end of the pool very abruptly.

Specifically, measuring same-store change on a rolling seven-day average, traffic to multifamily property websites are down 15% year-over-year and guest cards are down nearly 3%. Lead volumes will likely plummet further as more cities adopt shelter in place ordinances, according to a new report from RealPage, provider of software and data analytics to the real estate industry.

 

Read more at: GlobeSt

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