MPF’s Willett & Parsons to Speak at Multifamily Trends Conference


Economist to speak on June 25 about the multifamily sector

(June 16, 2014) — MPF Research‘s vice president Greg Willett and director of analytics and forecasting Jay Parsons will speak at PCBC’s Multifamily Trends Conference held June 25-26 in San Francisco. Willett’s session, “The Economy and Multi Family Sector” will also include expert Lawrence A. Souza from Johnson Souza Group, Inc., while Parsons will touch on how to address the needs of millennials in his session, “Not Our Parents’ House.”

June 25, 2014 from 8:45–9:45am

The Economy and Multi Family Sector

Every great day begins with a strong foundation, and this session provides exactly that. For builders, owners, and managers of multifamily housing, we’ll start with a big-picture overview of where the west coast markets are right now, and then drill down to look at the 5-year forecast for the multifamily sector. Are we back from the Great Recession? How have policy makers helped or hurt our recovery? How has this impacted and how will this impact the performance of the apartment markets? Our experts will provide insight on important trends, discuss market selection, and share their latest thinking on the future of the multifamily housing industry.

Greg Willett, Vice President, Research & Analysis, MPF Research
Lawrence A. Souza CRE, Principal – Real Estate and Financial, Johnson Souza Group, Inc.

June 20, 2014 from 1:30-2:30 p.m.

Not Our Parents’ House

You’ve heard from the developers, now get the inside track on the perspectives and needs of today’s Millennials—directly from them. What are their true attitudes on ownership and how are unit mixes and floor plan designs evolving to meet their lifestyles? As the largest age cohort in American history, the Generation Y/Millennial population, now 18 to 35 years of age, has been slower to marry and become financially independent and they express less interest in “worldly” goods. Whether this is a result of the Great Recession, a change in values, student loan debt, or difficulties in finding well-paying jobs, it’s vital that we learn how these key consumers will affect the economy—and real estate—in material ways. Our panel of “Generation Y” and “Millenial” multifamily professionals will shed light on this important new generation of renters.

Jay Parsons, Director of Analytics & Forecasting, MPF Research