MPF Research’s Parsons Helps Figure Out the Gen Y Generation


Director of analytics and forecasting discusses millenials at the 2014 PCBC

(June 27, 2014) — MPF Research‘s director of analytics and forecasting Jay Parsons joined a panel on June 25 at the PCBC held in San Francisco. In this session titled, “Not Our Parents’ House,” the panel chatted about who are Gen Y renters and what do they want? Globe Street covered the event and shared some of the top insights revealed by the panelists. These included stats on their marriage and purchasing habits, their expectations for living quarters, and price points.

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