LeasingDesk Launches New Web Site


(October 1, 2009)—LeasingDesk, a leading provider of risk mitigation systems for the multifamily industry, and a wholly owned subsidiary of RealPage, Inc., today announces the launch of a newly designed web site, www.leasingdesk.com. The new web site features expanded content for its resident screening and renter’s insurance products, two of the industry’s most innovative risk management solutions.

“Applicant screening and renter’s insurance are the cornerstones of multifamily risk management programs, and the new LeasingDesk web site clearly demonstrates how important both are to the short-term profitability and long-term valuation of a property,” said David Carner, president, LeasingDesk.

The new site is loaded with videos of client testimonials, featuring such companies as Camden Property Trust and WestCorp Management Group, an ROI calculator, and the beginning of a white paper library. The site also offers a free subscription to a quarterly resident screening benchmark report for 65 major markets.
Visitors will find relevant and timely information about screening trends and strategies, including an introduction to Credit Optimizer which will be available soon.

“Credit Optimizer will provide the decision support and debt management recommendations for marginal applicants, which is particularly useful when occupancy and credit scores are on the decline,” said Carner.

The web site also provides an in-depth look at the value of rental payment history and how it dramatically reduces the cost of move-outs when it is incorporated into the screening process.

The RealPage rental history database includes more than 10 million records, which represents every one in four applicants.

Visitors also will find information about risk mitigation through renter’s insurance. A free white paper about the hidden risks that uninsured renters pose to a property is available for downloading, and an ROI calculator provides an estimate of annual savings that a required renter’s insurance can provide to a portfolio.

“Properties that require renter’s insurance report on average, 45 percent lower resident-caused losses than those that do not require residents to carry their own insurance,” said Carner. “And since there is no cost to the owner, the savings can be substantial. LeasingDesk renter’s insurance policies are the most comprehensive in the industry.”

To schedule an interview with a RealPage executive, please contact Karen Dodge at karen.dodge@realpage.com or (972) 820-3718.

About RealPage
Located in Carrollton, Texas, a suburb of Dallas, RealPage provides Software-as-a-Service products and services to more than 30,000 apartment communities across the United States. Its six on-demand product lines include OneSite® property management systems that automate the leasing, renting, management, and accounting of conventional, affordable, tax credit, student housing, military, and assisted living properties; CrossFire® sales and marketing systems that boost occupancy and build retention; YieldStar® asset optimization systems that maximize asset valuation and investment return; Velocity utility management systems that accelerate payments for resident charges; LeasingDesk® risk mitigation systems that reduce a community’s exposure to risk and liability; and OpsTechnology spend management systems that help owners manage and reduce operating expenses. In addition, RealPage now offers Infrastructure-as-a-Service to multifamily owners and operators to help reduce IT costs and dramatically improve integration performance and reliability. For more information, call 1-87-REALPAGE or visit www.realpage.com.