The industry’s first integrated corporate housing screening solution
(June 2, 2008) — LeasingDesk™, a division of RealPage, Inc., and a leading provider of point of lease systems for the multifamily industry, today announced the integration of corporate housing functionality into its resident screening product. LeasingDesk Resident Screening is now the only platform in the industry enabling owners with an integrated and streamlined ability to deliver corporate lease recommendations.
Screening the credit rating of corporate clients is a paper-intensive, time-consuming and subjective process typically managed by on-site staff. LeasingDesk Screening’s expanded functionality now makes its possible for on-site leasing agents to directly enter the corporate information into the system, which returns a credit score and corporate lease recommendation. The enhancement effectively eliminates the application shuffle and eliminates the need for on-site staff to manage evaluations and make credit determinations.
“LeasingDesk is always looking for new ways to increase functionality of the screening process based on client needs,” said David Carner, senior vice president of LeasingDesk. “By adding the corporate housing component into our system, we eliminate the guessing game. With a better recommendation model, owners reduce risk and can increase profitability by capitalizing on this new stream of steady income.”
The offering mitigates risk with a broader review of an applicant company’s financial standing by examining its legitimacy and credit score against current market conditions. Once the company has been approved for corporate leasing, the company-placed resident is processed through LeasingDesk’s criminal screening databases, further decreasing exposure to risk. Now with an accurate, efficient and consistent corporate credit rating, and an approved resident, owners gain a more comprehensive scoring model that provides the most reliable recommendation.
In an effort to simplify corporate leases and develop a consistent recommendation process, Camden Property Trust, one of the largest national multifamily REITs, launched LeasingDesk’s corporate housing screening at its communities with the highest number of corporate leases. The system is expected to increase on-site staff productivity and provide more consistency of processes. The company is also anticipating a boost in profitability by utilizing the accurate financial assessments to build a larger corporate lease client-base.
“We needed a way to make the corporate housing screening process more efficient; faxing an application and a result back and forth was time-consuming and difficult,” said Kristy Simonette, chief information officer for Camden Property Trust. “Since our on-site staff is already familiar with LeasingDesk Screening and the process is integrated, we anticipate on-site and financial benefits from receiving the most consistent scoring recommendations available.”
Camden Property Trust began piloting the program at 10 communities in April 2008 and will roll out the system to the rest of its portfolio in the later part of second quarter.
To schedule an interview with a LeasingDesk executive, please contact Marlena DeFalco at email@example.com or by calling (303) 682-3943.
LeasingDesk offerings are specifically designed for the multifamily industry. The suite of products and services automates everything from the lease application through execution of a signed lease. The product line includes online leasing, applicant screening, electronic leasing forms, eSignatures, security deposit alternatives and renter’s insurance. For more information on LeasingDesk, visit www.leasingdesk.com, call 888-484-7132 or send an e-mail message to firstname.lastname@example.org
Located in Carrollton, Texas, a suburb of Dallas, RealPage provides products and services to more than 20,000 apartment communities across the United States. Its six on-demand product lines include OneSite® property management systems that automate the leasing, renting, management, and accounting of conventional, affordable, and student housing properties; CrossFire® sales and marketing systems that boost occupancy and build retention; YieldStar® asset optimization systems that maximize asset valuation and investment return; Velocity™ utility and billing services that accelerate payments for resident charges and LeasingDesk™ point of lease systems that streamline the leasing process; and StarFire™ entertainment and communication services that create IP-connected communities. For more information, please call 1-87-REALPAGE or visit www.realpage.com.
About Camden Property Trust
Camden Property Trust, an S&P 400 Company, is a real estate company engaged in the ownership, development, acquisition, management and disposition of multifamily apartment communities. Camden owns interests in and operates 181 properties containing 62,918 apartment homes across the United States. Upon completion of 11 properties under development, the Company’s portfolio will increase to 66,301 apartment homes in 192 properties. Camden was recently named to FORTUNE(R) Magazine’s list of the “100 Best Companies to Work For.”